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BRAND HEALTH CHECK: amazon.com - Will Amazon continue to deliver the goods? Amazon.com’s value was slashed last week over fears that it may never make a profit. We asked two experts how it should respond

.com. Ajaz Ahmed is managing director and founder of web business consultancy AKQA. Mark Rapley is joint ... , auctions DIAGNOSIS - Ajaz Ahmed. Amazon.com is probably the best-known dotcom business ... s shopping mall. TREATMENT AHMED S ANSWERS - Put the brakes on ambition, trim back ...

NEWS BRIEFS

ICL, the technology giant, has appointed Nigel Rzemieniecki as group marketing director. He will take responsibility for the company s overall marketing strategy as it rebrands itself as an e-business services specialist. Rzemieniecki joins from ICL s retail division, where he has been managing director...

Fraserdesign strengthens team with new appointments

Irfan Ahmed joins as senior designer after three years with AMV Group below-the-line agency Proximity London. Ahmed has almost 10 years' experience working as a designer and has worked on high-profile clients within the automotive sector, retail, finance and public services. The consultancy has also ...

AKQA acquires search company SearchRev

marketing campaigns, and has offices across the US, Central America and the UK. Ajaz Ahmed, chairman ...

Yell.com hires AKQA for online B2B advertising drive

, "Yell.com - for UK shops and services", that was used in the trial. Ajaz Ahmed, chairman of AKQA, said ...

Premium TV boosts CRM strategy

. Faisal Ahmed, head of e-commerce at Premium TV, said: "Merchandising represents a significant slice ...

MARKETING MIX: An office romance turns sour

. We cleared the problem up within an hour, said Ajaz Ahmed, founder of web house AKQA, but I ve ...

NEW MEDIA: Real-time banner information from MS

online advertising truly real time, like the web sites themselves, said Ajaz Ahmed, managing director ...

POWER 100: The keys to power - Who are the most influential marketers in the UK? Marketing lists the top 100 by their brands, advertising budgets, industry connections and star quality. (2 of 2)

diversifies into telemarketing and databases. 85. AJAZ AHMED, AKQA E-millionaire Ajaz Ahmed ... practically decrepit 27, Ahmed is probably the closest thing to a veteran in the cutting edge new media ... . Despite his knowledge of the internet business, perhaps the key to Ahmed s success has been his ability ...

ANALYSIS: Crystal ball gazing for marketers in 2000 - Six leading industry figures make their predictions about what kind of challenges marketers will have to contend with in the new millennium

. Gareth Southgate is the hero. Well, four out of five correct won t be bad! AJAZ AHMED ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.