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Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age....multiple time zones, Olander and his co-author, AKQA founder and chairman Ajaz Ahmed, have distilled 12 ... out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ... see as the key new platforms and trends affecting brands over the coming months? Ahmed: For us ...

Travelodge in Royal Wedding honeymoon offer

29 Mar 2011 | by Loulla-Mae Eleftheriou-Smith

, Bath and Bristol. Shakila Ahmed, Travelodge spokeswoman, said: "The Royal Wedding is the event ...

Nike marketing boss attacks 'old' approach to social-media

09 May 2012 | by Nicola Clark

Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should stop focusing on clicks or "likes". He said: "A whole industry is stuck on trying to force old ...

Oddbins rescue fails and retailer enters administration

05 Apr 2011 | by Ed Owen

, featuring fewer lines and more beer, particularly local brews. The company was founded in 1963 by Ahmed ...

Pepsi Max World Cup spoiler ad stars Frank Lampard and Thierry Henry in body paint

18 Feb 2010 | by Joe Thomas

Cup in Germany with its 'Pepsi Max World Challenge' campaign. Ahmed Abdel-Karim, UK marketing manager ...

Mark Ritson on Branding: Locate the emergency exit

13 Nov 2009 | by Mark Ritson

Airways' brand equity and long-term consumer loyalty. Saj Ahmed, analyst at Gerson Lehrman Group ... the change. 'Is he even the man to start this rejuvenation?' asks Ahmed. 'Questions will certainly be asked ...

Pepsi ramps up World Cup hijack marketing with football competition

28 Apr 2010 | by Joe Thomas

with banner ads on football sites such as football.co.uk, mirror.co.uk/sport/football and sport.co.uk. Ahmed ...

What happens when you are too busy to go to the toilet

16 May 2012 | by Nicola Clark

. Ajaz Ahmed, founder and chairman of AKQA, says there is a whole generation that is confused as to why ...

Digital report: Ecommerce - The great ecommerce opportunity

11 Nov 2011 | by Adam Woods

. FIVE KEY RETAIL TRENDS Imran Ahmed, Founder and editor, The Business of Fashion Social ... .' Ahmed was speaking at the Walpole Luxury Ebusiness Forum 2011 ...

Future 5: The champions of forward-thinking

28 Sep 2011

. The Judges Nicola Green, head of PR, O2 Sandy Purewal, CEO, Octopus Group Shakila Ahmed, comms ... agenda leading campaign which delivered real results," says Shakila Ahmed, communications director ... ," notes Shakila Ahmed, communications director at Travelodge. Charging 30 gave involvement a value ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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