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Nike marketing boss attacks 'institutionally analogue' businesses

and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age....multiple time zones, Olander and his co-author, AKQA founder and chairman Ajaz Ahmed, have distilled 12 ... out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ... see as the key new platforms and trends affecting brands over the coming months? Ahmed: For us ...

NEWS BRIEFS

ICL, the technology giant, has appointed Nigel Rzemieniecki as group marketing director. He will take responsibility for the company s overall marketing strategy as it rebrands itself as an e-business services specialist. Rzemieniecki joins from ICL s retail division, where he has been managing director...

Newbold takes managing director role at Emap

Newbold replaces Neshat Ahmed, who was only promoted to the position of managing director in May. Ahmed, who took over the running of Emap Fashion from Tony Harris, former managing director of Emap ... . Ahmed oversaw the launch of cutting-edge fashion exhibition 40° as event director, and was promoted ...

AKQA opens in New York with Bastholm as creative director

The decision to expand to New York came about partly as a result of client demand and partly because there is so much creative talent in the city, AKQA's chairman, Ajaz Ahmed, said. "We're seeing ... , Washington DC and Singapore, according to Ahmed. ...

Advertising & Promotion: Jeans job for Leagas

such as Levi s, Wrangler and Lee. Joe Bloggs founder Shami Ahmed last week added couture brand ... promoted Bushra Ahmed, sister of Shami Ahmed, to the post of managing director, responsible for marketing ...

Marketers should use social networking sites to talk not sell

is probably why yields are so poor in advertising inventory on social networks.' AKQA founder Ajaz Ahmed ... to innovate,' said Ahmed. 'Advertisers are going to be investing more in their own brands rather than through ...

Nike marketing boss attacks 'old' approach to social-media

Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should stop focusing on clicks or "likes". He said: "A whole industry is stuck on trying to force old ...

Joe Bloggs jeans to stage ad comeback with Leagas Shafron

, Shami Ahmed, who branched out from his family s retail business in Manchester to form the company. ...

Ryanair and Black Tower go in search of consumers travelling light

was looking uncertain as retail entrepreneur and Joe Bloggs owner Shami Ahmed ended his attempt to buy the men's clothing retailer. Moss Bros rejected Ahmed's offer and Ahmed is now considering selling his 5.42% stake ...

Digital report: Ecommerce - The great ecommerce opportunity

. FIVE KEY RETAIL TRENDS Imran Ahmed, Founder and editor, The Business of Fashion Social ... .' Ahmed was speaking at the Walpole Luxury Ebusiness Forum 2011 ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.