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NEWS BRIEFS

ICL, the technology giant, has appointed Nigel Rzemieniecki as group marketing director. He will take responsibility for the company s overall marketing strategy as it rebrands itself as an e-business services specialist. Rzemieniecki joins from ICL s retail division, where he has been managing director...

Pepsi campaign uses QR mobile phone codes

. The QR codes will feature on all Pepsi brands, which include Pepsi, Diet Pepsi and Pepsi Max. Ahmed ...

Coca-Cola Middle East appoints Jiwin as PR partner

best known for its government or government-owned clients. Amer Ahmed, Coke s regional public ...

Coca-Cola Middle East eyes up new PR agencies

of Burston-Marsteller in the region. Amer Ahmed, Coke s regional public relations officer, refused ...

Marketers should use social networking sites to talk not sell

is probably why yields are so poor in advertising inventory on social networks.' AKQA founder Ajaz Ahmed ... to innovate,' said Ahmed. 'Advertisers are going to be investing more in their own brands rather than through ...

Oddbins rescue fails and retailer enters administration

, featuring fewer lines and more beer, particularly local brews. The company was founded in 1963 by Ahmed ...

Pepsi Max World Cup spoiler ad stars Frank Lampard and Thierry Henry in body paint

Cup in Germany with its 'Pepsi Max World Challenge' campaign. Ahmed Abdel-Karim, UK marketing manager ...

Euro account losses stack up

and production expenditure, according to Shakila Ahmed, the communications manager for Travelodge. She added ...

Pepsi ramps up World Cup hijack marketing with football competition

with banner ads on football sites such as football.co.uk, mirror.co.uk/sport/football and sport.co.uk. Ahmed ...

Ryanair and Black Tower go in search of consumers travelling light

was looking uncertain as retail entrepreneur and Joe Bloggs owner Shami Ahmed ended his attempt to buy the men's clothing retailer. Moss Bros rejected Ahmed's offer and Ahmed is now considering selling his 5.42% stake ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.