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CAMPAIGNS: JUDGE AND JURY; Uncovering the unpalatable truth behind alcoholic pop

13 Sep 1996 | by SHIRLEY HANLEY

Carlsberg Tetley claimed it was aiming its new drink, Thickhead, at young adults, but for Shirley Hanley, deputy managing director of the Quentin Bell Organisation, the PR strategy just didn t gel.

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

03 Apr 1998 | by MARY COWLETT

spirits and showed a vox pop of opinions on what to do. Piloted in the Granada TV area ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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