Search results for King of Pop

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Content is King

15 Oct 2010 | by Hugh Burrows, Que Pasa Communications

why content is finally king - and why this phrase no longer has the hollow ring of cliche that it did ... played out in video episodes over mobile and web in the summer of 2008 (a kind of "football Pop Idol ...

Pop star launches loyalty campaign

17 Jul 2009 | by Sarah Johnson

LONDON - Pop star Mika is launching a loyalty scheme on his website to allow fans to earn points

Have clients got POP right?

22 Apr 2008

There is a lot of discussion in the retail marketing industry about the more strategic role POP...POP is being treated with more importance by some clients and senior staff are getting involved, demanding a more consultative agency type approach. Some agencies are also getting involved earlier ... in the POP industry runs somewhere between 55%-80% meaning that circa 20%-45% is available to save from ...

OgilvyOne promotes King to chief executive

09 Oct 2008 | by Jacquie Bowser

LONDON - OgilvyOne London has promoted its managing director Annette King to chief executive...King has been managing director of OgilvyOne London since the beginning of this year. However ... the Amex 360 EMEA business. In 2005, King was promoted to client service director, with primary ... . King was then promoted in November 2006 to deputy managing director and during 2007 she led the team ...

King of Shaves launches coupon campaign

02 Jun 2009

King of Shaves has launched a coupon campaign with Valassis as part of the brand's £5m investment

POP: Impulse measures for POP creativity - Scientific data gives designers a clearer vision

03 Jun 1999 | by ROBERT MCLUHAN

of purchase. But how can retailers and brand owners be sure that their POP material is working? Until ... mechanisms. These measure activity at POP stands, track shoppers round the store, and even monitor ... Communications with three branded measurement tools to help design POP displays for clients. Ways ...

Mars to sound out pop tour TV

20 Nov 1997 | by MIKE HEWITT

Mars Confectionery, traditionally known for its conservative attitude to media buying, is testing a new medium to reach the notoriously elusive youth market.

APA picks Square One's King as next chairman

19 Sep 2006 | by by Daniel Farey-Jones

LONDON - Sean King, commercial director of Square One, has been elected as the next chairman...Blueprint, until the changeover in June 2007. King said: "The APA is currently experiencing rapid growth ... and King has chaired the association's events committee for the past two years. Following a career in fashion and entertainment journalism, King co-founded Square One in 1994. The company has achieved a ...

Burger King consolidates $300m spend with Interpublic

15 Jul 2002 | by Staff,

NEW YORK - Burger King is to consolidate the bulk of its $300m (£190m) US advertising and media...of Burger King's media, being responsible for print and cable. It will add to this planning and network TV ... 'Arcy and into Deutsch Los Angeles. The agency adds this work to the $50m business it picked up for Burger King's new value menus earlier this year. Burger King already uses Interpublic agencies for its direct marketing ...

The Publishing Agency names King as new MD

05 Oct 2005 | by by Ben Bold

of its London office -- the lead singer of 1980s post-punk band Gang of Four, Jon King....King will join the firm as managing director and worldwide partner as The Publishing Agency embarks on a multimedia strategy and relaunches in the marketplace. Until July, King was chief ... , King was head of European business for ScreenRed, a division of retail consultancy John Ryan ...

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