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Burger King has called a review of its direct marketing account....to a number of agencies. It is understood that Burger King does not have a retained incumbent ... follows the appointment of Burger King's marketing director, Jo Blundell, who joined the company in May last year from the 118 118 owner, The Number. Blundell arrived at Burger King during an advertising ...
Cereal maker Kellogg is reformulating Coco Pops to cut the levels of sugar and boost the fibre...Sugar levels in existing Kellogg's Coco Pops cereals will be cut by 15% by the middle of next year ... in the UK by 750 tonnes, with 29 million boxes sold annually. Products affected are original Coco Pops, Coco Pops Mega Munchers and Coco Pops Rocks. Even after the cuts, these will still be barred from ...
Unilever brand Marmite is to roll out its pop-up shop partnership with high-street department store
Kraft-owned Cadbury is making a second attempt to crack the popcorn market with the launch of Cadbury Popcorn, four years after it sold its Butterkist popcorn brand.
Greene King, the brewer that owns brands including Old Speckled Hen and Greene King IPA, has...to support Old Speckled Hen on the digital channel Dave. Greene King, which has been based in Suffolk ... in September, Greene King warned of an "uncertain" outlook despite an increase of 1.8 per cent in volume sales ...
SINGAPORE - Burger King has named Publicis its agency-of-record in Singapore, beating Euro RSCG...Publicis Singapore will take full responsibility for the marketing of all Burger King's products, effective immediately. Burger King called the pitch in May this year. Incumbent agency Religion was not believed to be involved. Eric Foo, general manager, Burger King Singapore, said: "Publicis is a top ...
King of Shaves has launched a racy viral to ramp up its awareness as a challenger brand in shaving..., Barbarella X . Wood was approached to star in the ad by King of Shaves founder Will King, after she ... s chair, using King of Shaves new Azor M Alloy system razor. Last year, King of Shaves relaunched its ...
Burger King has retained Open, DLKW Lowe's specialist direct and in-store agency, to handle its...called a review in January. The review followed the appointment of Burger King's marketing director ... . Blundell arrived at Burger King during an advertising review that culminated in its decision to part ... Partners to the UK business. Last month, Burger King introduced its Lamb Flatbread, its first lamb ...
around the launch of a pop-up event in London during the Olympic Games....LDR London won the brief via events specialist Event Atelier after a three-way competitive pitch. The luxury pop-up beach-themed club will appear at the Thames-side setting of Trinity Buoy Wharf from 27 July to 12 August, to provide live Olympics coverage from 8am to 2am. LDR London will be responsible ...
Greene King, the brewer that owns brands including Old Speckled Hen and Greene King IPA...shops to pitch for the business. ISBA is handling the process. Greene King appointed Dare ... 's sponsorship of Friday Nights on Dave. Greene King, which has been based in Suffolk since 1799, has launched ... King warned of an "uncertain" outlook despite an increase of 1.8 per cent in volume sales of its brands ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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