King of the rodents
23 Sep 2011
Universal Pictures has hired PPR Publicity to lead the consumer campaign for the DVD release of cult children's CBBC TV show Rastamouse.
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The POP industry is having to find ways to measure ROI to move up media planners' schedules. Robert...are made in-store. While it is undeniable that well-executed point-of-purchase (POP) material can influence ... at POP specialist Bezier. 'Now people ask what model you have for proving return on investment (ROI ... that POP is seen as a poor investment compared with rival media in terms of ROI, with 56% and 45 ...
Universal Pictures has hired PPR Publicity to lead the consumer campaign for the DVD release of cult children's CBBC TV show Rastamouse.
are being touted as POP's next big things. But many brands find them too expensive to trial....-store behaviour. The stakes are high: Neil Johnson, business unit director at point-of-purchase (POP) consultancy ... . This means that innovation within POP is crucial, as companies look for new ways to engage shoppers, attract ... of POP, is being held back by cost implications. The question is whether it is worth brands investing ...
the greater when it comes to designing point-of-purchase (POP) material to promote products that have limited ... more pressure to behave responsibly. Lucy Lynch is group marketing director at POP and retail design ... tries, through advertising or in-store POP, to convince parents this is the best thing since sliced ...
POP displays can lift a product s selling power and presence, writes Robin Cobb...in dressing and presenting that news or event at the point- of-purchase, he observes. POP may target ... POP displays can lift a product s selling power and presence, writes Robin Cobb Point of purchase is the last chance saloon in the marketing chain. It used to be that POP displays were employed ...
King of Shaves has launched an online campaign with Andy Murray and Roger Federer look-a-likes.
Forget those exercise lightweights who completed the London Marathon.
The funeral of Stephen King, who died two weeks ago, will take place on Monday 6 March at 11.30am
King of Shaves has launched an online ad, a parody based on a scene in the Oscar-winning film...Speaking into the original microphone which was used in the film, King s version takes a swipe at rivals including Gillette, for the high prices of its razors, compared to King of Shaves own brand the Azor. The ad is Tiger Savage s debut ad, for her new venture Tiger s Eye. View the ad on YouTube ...
(mantra: celebrate living in an exciting city), Capital s outgoing managing director, Martina King...(mantra: celebrate living in an exciting city), Capital s outgoing managing director, Martina King ... , and admits it takes an awful lot to get her down. It s just as well; King will need every ounce ... TV buyers as horrible , a difficult sell and bloody hard work . King, still reeling from ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.