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BR Video: Is Burger King or McDonald's the home of value and quality?

With the news that Burger King is to launch its first "value" menu, we asked the public to tell us...Burger King is to roll-out the "value" menu from January , introducing an offering that competes ... offers. Amelia, a 17-year-old student, said: "Burger King is a bit too expensive but you don't really get that much for it." TV director Ben concurred, criticising the cost of Burger King at service ...

Corporation Pop wins Creamfields account

LONDON - Manchester design agency Corporation Pop has won the brief to update the logo and develop...including Creamfields.com . Dom Raban, managing director at Corporation Pop, said: "The key to the brief ... of Creamfields, said: "Corporation Pop grasped the ethos of Creamfields and provided a solution that we know ...

Fox to bring Pop Idol to the States

nullnullnullnullnullnullnullLONDON - US television network Fox has signed a deal with Pop Idol...of light entertainment at LWT who brought the series Pop Stars to ITV, out of which Hear'Say were formed ...

Have clients got POP right?

There is a lot of discussion in the retail marketing industry about the more strategic role POP...POP is being treated with more importance by some clients and senior staff are getting involved, demanding a more consultative agency type approach. Some agencies are also getting involved earlier ... in the POP industry runs somewhere between 55%-80% meaning that circa 20%-45% is available to save from ...

Burger King names brands president

MIAMI - Burger King has named Christopher Clouser as president of Burger King Brands, a new wholly...Clouser, who is Burger King's executive vice-president and chief global marketing officer, joined ... officer role. Burger King Brands has also hired legal and marketing personnel to provide general corporate marketing and legal services to Burger King. Clouser, as the newly appointed president of Burger ...

OgilvyOne promotes King to chief executive

LONDON - OgilvyOne London has promoted its managing director Annette King to chief executive...King has been managing director of OgilvyOne London since the beginning of this year. However ... the Amex 360 EMEA business. In 2005, King was promoted to client service director, with primary ... . King was then promoted in November 2006 to deputy managing director and during 2007 she led the team ...

Do the public want upmarket burger chains?

In an attempt to appear more upmarket, Burger King is introducing an £85 burger while McDonald...Burger King is planning to roll out the UK's most expensive burger as part of a wider strategy ... central London locations. Burger King came up with the idea after Selfridges ditched an 85 sandwich ... . The driving force behind the initiative is to promote Burger King's offering as more premium than ...

Nasdaq hires global PR chief

, the exchange did score a PR coup last September, when Michael Jackson, the self-declared King of Pop ...

BBC brings in brand manager for
Top of the Pops

for the corporation's international flagship pop brand 'Top of the Pops'....around the world. 'Top of the Pops' is already available in 90 territories, including the Netherlands ... of the Pops' team, having been responsible for bringing the brand to radio in a number of key markets. Simon is joining the team at a very important time for the 'Top of the Pops' brand." Kendall joined the BBC five ...

BBC Worldwide deal takes Top of the Pops to France

LONDON - French pop fans will be able to watch their own local version of the BBC's flagship pop...Bigot, head of variety and entertainment at France 2, said: "[Top of the Pops] is the world's leading ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.