03 May 2012
| by Loulla-Mae Eleftheriou-Smith
-edition cans in more than 20 countries to coincide with the 25th anniversary of 'Bad', the king of pop...different silhouettes of Michael Jackson on limited edition Pepsi cans, alongside the 'King of Pop ...
consumer engagement, PepsiCo, said: "Michael Jackson will always be the king of pop, and his music has ...
07 Jul 2010
| by John Reynolds
Burger King is overhauling its packaging and introducing a design inspired by Andy Warhol's Pop Art...The new design will roll out across Burger King's European markets with immediate effect ...
King, said: "Taste is king at Burger King and our bold new packaging is yet another example of Burger King's commitment to quality and innovation throughout the world.
"Coupled with our 20/20 restaurant ...
08 Sep 2010
| by John Reynolds
Burger King, the fast-food giant, is transporting its 50-year-old US mascot, The King, to the UK...advertising for Burger King will take part in a tour of the country this month, meeting customers in London ...
to "follow The King", in exchange for offers and discounts at their local Burger King outlet. As part of the campaign, The King also famed for his quirky sense of humour will be used as part of an overarching ...
27 Jul 2010
| by John Reynolds
Burger King's top European marketer, David Kisilevsky, has left the company, Marketing can reveal....the chain in 2006.
It is unclear whether he has a job to go to. Burger King confirmed the departure and said that a replacement would be appointed in due course.
Before joining Burger King, Kisilevsky ...
was credited with developing Burger King's male-focused marketing and driving its shift to more pre ...
03 Nov 2010
| by John Reynolds
Sarah Power, UK and Ireland marketing director at Burger King, is stepping up its challenge...The idea of interviewing Burger King's Sarah Power in one of the chain's outlets was, in theory, an appealing prospect.
Marketing imagined Power, Burger King's ebullient UK and Ireland marketing director ...
sector jobs - a hammer blow that is forcing Burger King, like the rest of the country, to adapt ...
28 Oct 2011
| by Mary Cowlett
The pop-up concept has brought excitement to the retail sector. Mary Cowlett examines whether...While pop-up shops made of bricks and mortar may be familiar to consumers, it seems there is also scope for developing the concept online. Some in the industry claim pop-up projects, such as Britney ...
Company magazine to introduce US Design, an online pop-up shop open for just 30 days. This offered ...
26 Apr 2011
| by Nicola Clark
From Comme des Garcons to EA Games and Hendrick's Gin, pop-up shops are springing up on high...The marketing world is in the midst of a pop-up frenzy.
Over the past 12 months, a growing number of brands has turned to pop-up activity to provide a burst of PR activity and another reason ...
.
The pop-up phenomenon has a long history. Fashion brand Comme des Garcons was one of the first to adopt ...
02 Mar 2010
| by Gemma Charles
LONDON - Kellogg has ended an outdoor campaign for its Coco Pops cereal amid complaints...The ads, created by Leo Burnett, show the brand's monkey character in a school uniform, with the strapline 'Ever thought of Coco Pops after school?' Children's Food Campaign co-ordinator Jackie Schneider claimed that parents were 'outraged' by the ad and had complained to Kellogg. She also questioned whether ...
17 Jul 2009
| by Sarah Johnson
LONDON - Pop star Mika is launching a loyalty scheme on his website to allow fans to earn points
10 Feb 2009
| by Gemma Charles
LONDON - Burger King, which nine months ago launched a £95 burger, is now launching its first...The King Deal, a permanent menu item, comprises a cheeseburger meal, including fries and a drink ...
the country. Consumers who find one will have the option of buying a King Deal or entering a prize draw. Burger King also plans to promote the offer on web- streaming service Student TV and ATM receipts ...