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King of Shaves' headquarters is not what you would expect of an international business. A small...'It serves its purpose,' says Will King, the 38-year-old founder, president and chief executive of King of Shaves, the male grooming business to which he put his name. It is one of those firms that was started on a shoe-string in a front room, after all. King of Shaves is now number two in the male ...
The POP industry is having to find ways to measure ROI to move up media planners' schedules. Robert...are made in-store. While it is undeniable that well-executed point-of-purchase (POP) material can influence ... at POP specialist Bezier. 'Now people ask what model you have for proving return on investment (ROI ... that POP is seen as a poor investment compared with rival media in terms of ROI, with 56% and 45 ...
POP displays can lift a product s selling power and presence, writes Robin Cobb...POP displays can lift a product s selling power and presence, writes Robin Cobb Point of purchase is the last chance saloon in the marketing chain. It used to be that POP displays were employed ... , trade marketing controller for KP Foods. Coates explains the reason for this shift. POP is a ...
With more people window-shopping online, can POP play a role in persuading consumers to keep...coming back to the high street has never been more urgent and the role of point-of-purchase (POP) material has become crucial to that aim. Research from POP specialist Kesslers International has found ... the agency's managing director, Charles Kessler. 'While the traditional role of POP has been to make ...
are being touted as POP's next big things. But many brands find them too expensive to trial....-store behaviour. The stakes are high: Neil Johnson, business unit director at point-of-purchase (POP) consultancy ... . This means that innovation within POP is crucial, as companies look for new ways to engage shoppers, attract ... of POP, is being held back by cost implications. The question is whether it is worth brands investing ...
We're told that the audience for the second series of Pop Idol is trouncing the BBC's Fame Academy ... was used before in Pop Stars. The difference is that Pop Idol is a brand. It has values, attitude, a tone of voice, through-the-line marketing and brand extensions such as Pop Idol Extra. It has resisted ...
by an average of 8.7%, according to POP experimentation agency Retail Marketing In-store Services (RMS ... to Stuart Chambers, retail sales director at branded TV service provider Avanti Screenmedia. POP ... aim of any POP material, according to Beswick Design creative director Cris Beswick, and electronic ...
-of-purchase (POP) materials and techniques deliver the greatest impact in-store. With more people shopping online, however, debate on the future of POP marketing centres on two issues: whether POP techniques can ... developing their in-store experiences, focusing not just on static POP display but also producing ...
As the Food Standards Agency puts the promotion of confectionery, snacks and soft drinks at supermarket checkouts under the microscope, Jane Simms examines the implications for retailers and brands.
that it can be done. His long marketing career reads, in places, like a history of youth pop culture. Here ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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