Bauer revamps Pop magazine
01 Sep 2009 | by John Reynolds
LONDON - Bauer Media's biannual style magazine, Pop, has been revamped, with the new-look title
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POP: The price of progress
11 Jul 2007 | by Jane Bainbridge
are being touted as POP's next big things. But many brands find them too expensive to trial....-store behaviour. The stakes are high: Neil Johnson, business unit director at point-of-purchase (POP) consultancy ... . This means that innovation within POP is crucial, as companies look for new ways to engage shoppers, attract ... of POP, is being held back by cost implications. The question is whether it is worth brands investing ...
Corsa 'pop art' by DLKW
02 Feb 2010
The ad is themed around the pop art movement and set to the Gnarls Barkley song 'Run'. ...
MEDIA CHOICE: Pop Idol
28 Aug 2003 | by Mark Palmer, Managing partner, OMD UK
We're told that the audience for the second series of Pop Idol is trouncing the BBC's Fame Academy ... was used before in Pop Stars. The difference is that Pop Idol is a brand. It has values, attitude, a tone of voice, through-the-line marketing and brand extensions such as Pop Idol Extra. It has resisted ...
Pop up and sod off
08 Jun 2004 | by MediaWeek
My real pet hate has to be pop-ups. I can’t stand the things. Actually, I’d rather share an intimate romantic candle-lit dinner with Michael Winner in an Aberdeen Steak House than see another pop-up disrupt my computer screen. In fact, when seen confronted by a pop-up ad, I’ve often been compared ...
Pop: Traditional, updated
20 Apr 2005
by an average of 8.7%, according to POP experimentation agency Retail Marketing In-store Services (RMS ... to Stuart Chambers, retail sales director at branded TV service provider Avanti Screenmedia. POP ... aim of any POP material, according to Beswick Design creative director Cris Beswick, and electronic ...
POP: Screen sell
04 Mar 2008
-of-purchase (POP) materials and techniques deliver the greatest impact in-store. With more people shopping online, however, debate on the future of POP marketing centres on two issues: whether POP techniques can ... developing their in-store experiences, focusing not just on static POP display but also producing ...
Diary: Publicis' pop-picker
18 Jun 2010
We know that a lot of those in adland love music, but is there anyone out there with a better record collection than Publicis' UK group chairman, Nigel Jones?
Music: Who's top of the pops?
15 Sep 2006
Robin Hicks polls the advertising and music industries to find out what they really think of each other, and asks them how they could change things to work better together.
POP: Snack attack
01 Dec 2004
As the Food Standards Agency puts the promotion of confectionery, snacks and soft drinks at supermarket checkouts under the microscope, Jane Simms examines the implications for retailers and brands.
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