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STOP PRESS: Internet telecom win for Johnson King

IT PR specialist Johnson King PR has been hired to handle corporate PR for telecom company...IT PR specialist Johnson King PR has been hired to handle corporate PR for telecom company Satellite Media Services. Johnson King won the pounds 50,000 fee account last week after a non-competitive pitch. The agency will promote the company s satellite communications network, which use ...

STOP PRESS: Quantum Bridge hires Johnson King

Hi-tech agency Johnson King has been hired after a five-way pitch to handle Quantum Bridge...Hi-tech agency Johnson King has been hired after a five-way pitch to handle Quantum Bridge s European launch. The Boston-based company makes high-speed communications systems, and the agency is tasked with launching the company and handling trade media relations across Europe. ...

MEDIA BRIEFS: Worldpop acquired by iTouch

WORLDPOP: Worldpop, the youth marketing company that went into receivership (PRWeek, 16 November), has been acquired by iTouch, the mobile phone business. Worldpop shifted from being a pop content provider online to concentrate on services for 16 to 35-year-olds, such as SMS and e-mails, earlier ...

MEDIA BRIEFS: Genie, mm02's signs a contents deal with S Club 7

GENIE: Genie, mmO2's mobile internet business, has signed a content deal with S Club 7. Genie will offer, via premium-rate phone numbers, the pop band's music to subscribers of all networks as ring-tones, along with voicemail messages from band members. ...

MEDIA BRIEFS: Gavin Reeve to provide news via mobile phones

POPWORLD: Ex-Smash Hits editor Gavin Reeve is to provide breaking news for under-18 pop fans via mobile phones in a tie-up between mmO2's Genie and content provider Popworld. The service costs up to 3 for ten SMS alerts. Popworld also has a website, TV show and magazine through the Mail ...

Client conflict for Freuds means BT work scaled back

having most recently promoted campaigns such as BT's tie-in with pop group S Club 7 and its use of movie ...

Text wins global PR for Syncordia

stronger move toward integrating networks and expansion abroad by these companies. Katie King ...

TFCS and Cake aid glitzy launch of iTunes mobile

campaign featuring musicians such as Madonna and Iggy Pop. Motorola would not comment on launch plans ...

PR WEEK: Diary; The number is up for NatWest phone cards

relations manager, Les King, assures me that this is the modern version of stamp collecting ...

MEDIA: XY brings music to mobile users

sub-strands for dance, pop and world music; XY entertainment, a channel for arts and entertainment ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.