07 Jul 2010
| by John Reynolds
Burger King is overhauling its packaging and introducing a design inspired by Andy Warhol's Pop Art...The new design will roll out across Burger King's European markets with immediate effect ...
King, said: "Taste is king at Burger King and our bold new packaging is yet another example of Burger King's commitment to quality and innovation throughout the world.
"Coupled with our 20/20 restaurant ...
08 Sep 2010
| by John Reynolds
Burger King, the fast-food giant, is transporting its 50-year-old US mascot, The King, to the UK...advertising for Burger King will take part in a tour of the country this month, meeting customers in London ...
to "follow The King", in exchange for offers and discounts at their local Burger King outlet. As part of the campaign, The King also famed for his quirky sense of humour will be used as part of an overarching ...
14 Sep 2010
Burger King has introduced its 'king' character to the UK market.
27 Jul 2010
| by John Reynolds
Burger King's top European marketer, David Kisilevsky, has left the company, Marketing can reveal....the chain in 2006.
It is unclear whether he has a job to go to. Burger King confirmed the departure and said that a replacement would be appointed in due course.
Before joining Burger King, Kisilevsky ...
was credited with developing Burger King's male-focused marketing and driving its shift to more pre ...
03 Nov 2010
| by John Reynolds
Sarah Power, UK and Ireland marketing director at Burger King, is stepping up its challenge...The idea of interviewing Burger King's Sarah Power in one of the chain's outlets was, in theory, an appealing prospect.
Marketing imagined Power, Burger King's ebullient UK and Ireland marketing director ...
sector jobs - a hammer blow that is forcing Burger King, like the rest of the country, to adapt ...
10 Feb 2009
| by Gemma Charles
LONDON - Burger King, which nine months ago launched a £95 burger, is now launching its first...The King Deal, a permanent menu item, comprises a cheeseburger meal, including fries and a drink ...
the country. Consumers who find one will have the option of buying a King Deal or entering a prize draw. Burger King also plans to promote the offer on web- streaming service Student TV and ATM receipts ...
12 Jan 2012
| by Sara Kimberley
Burger King has called a review of its direct marketing account....to a number of agencies.
It is understood that Burger King does not have a retained incumbent ...
follows the appointment of Burger King's marketing director, Jo Blundell, who joined the company in May last year from the 118 118 owner, The Number.
Blundell arrived at Burger King during an advertising ...
15 Jun 2011
| by John Reynolds
Burger King is reinventing Spam for 2011 by including the product in one of its sandwiches, the BK...Burger King, which has a heritage of trying to lure customers with novelty items, is to start selling ...
. It will be marketed with the strapline "What women want, women get".
Burger King has not ruled out selling the BK ...
02 Sep 2008
| by Gemma Charles
LONDON - Burger King is launching a product, called Apple Fries, intended to challenge McDonald
30 Apr 2008
| by Vox pop
In an attempt to appear more upmarket, Burger King is introducing an £85 burger while McDonald...Burger King is planning to roll out the UK's most expensive burger as part of a wider strategy ...
central London locations. Burger King came up with the idea after Selfridges ditched an 85 sandwich ...
. The driving force behind the initiative is to promote Burger King's offering as more premium than ...