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POP: Now is time to act on disability laws

POP marketers must ensure they are geared up for new legislation, says Rachel Miller....afford to ignore. And from October 1, 2004, marketers using point-of-purchase (POP) material will need ... with every POP display they commission or design. With just 18 months to go before the legislation comes into effect, the POP industry and marketers operating in a retail environment should be gearing up ...

BBC to modernise Easter pageant and crucifixion with pop opera

LONDON - The BBC is commemorating the crucifixion of Christ this Easter by broadcasting a live pop

McDonald's to ditch supersize fizzy pop and French fries

LONDON - McDonald's is to ditch its 'supersize' option in the UK later this year in the latest move by the fast food giant to respond to fears about the spread of obesity.

MCBD lands briefs for Met and Greene King

of the Metropolitan Police and Greene King....The arrival of Greene King follows a review called at the end of 2003 when the brewer ended a five ... , Barrett Cernis and McCann to win Greene King, which is looking to build a distinctive personality for its ... at increasing brand awareness and tapping into new markets. Greene King's portfolio also includes Abbot Ale ...

THIS WEEK: Burger King ads rapped by ASA

Standards Authority against Burger King....Comparative advertising on buses has suffered a setback after a ruling by the Advertising Standards Authority against Burger King. Its ad boasted 60% more beef than them , and used the McDonald s symbol. But McDonald s said the ad related only to regular burgers. Though the ad did carry ...

PR EUROPE: SHANNON: King to put shine on Shannon

Shannon Development, the government industry and tourism promotion agency, has appointed John King...Shannon Development, the government industry and tourism promotion agency, has appointed John King as its new communications manager. King, who also has responsibility for IT services, was previously human resources manager and takes charge of a small press department. Shannon Development ...

DDB takes Martin Luther King commercial nationwide

NEW YORK - Advertising agency DDB Worldwide's annual campaign in support of the Martin Luther King...that Martin Luther King Jr Day is more than another day off or a holiday for black people." Viewers ... , which was created by Eric Gutierrez, associate creative director at DDB. Martin Luther King Jr ... King's death in 1968, to become a legal holiday. The holiday commemorates King's birthday on January 15 ...

ANALYSIS: What’s the beef at Burger King?

disagreement over creative strategy among Burger King s top executives. 1995 hasn t been too kind to the fast...disagreement over creative strategy among Burger King s top executives. 1995 hasn t been too kind to the fast ... to happen, enthused Keith Snelgrove, Burger King s marketing director for Europe, Middle East and Africa ... , it s been a bad year for Burger King. The company is currently struggling to retaliate against media ...

PUBLIC SECTOR: Kings College finds comms director

Barry Morgan, external relations director at Kings College London, has brought in Chris Coe...Barry Morgan, external relations director at Kings College London, has brought in Chris Coe as communications director, ending a five-month search to fill the position. Coe will oversee a department of eight, with half in PR and the rest in publications. He will report to Morgan, with a brief ...

DIRECT BRIEFS: Appointment at King's College Hospital

London's King's College Hospital, one of the biggest NHS hospitals in the UK, has poached Save

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