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AOL set to scrap pop-up advertising

NEW YORK - America Online has bowed to subscriber pressure and is to scrap "pop up" advertising...pop-ups, he hoped the service would become more attractive to users and more valuable to advertisers ... , and we've determined that pop-ups aren't the best way to do that," he said. "By ending third-party pop ...

Palmer to exploit new media for Emap's pop titles

LONDON - Emap is looking at new ways of using broadband and mobile phones to promote its pop...Palmer was previously the managing director of pop titles at Emap Performance. Reporting to Marcus Rich, the managing director of Emap Performance, Palmer will develop a broadband and mobile strategy and run the interactive team while the managing director, Andrea Kilbourn, is on maternity leave ...

Mobile phone ringtones set for own Top of the Pops

phone rings are set to have their own ringtone 'top of the pops'.

Madonna and Iggy Pop to star in Motorola iPod ad

LONDON – Motorola has signed up Madonna, Iggy Pop and generations of music stars to promote its...Motorola spokesman refused to comment on the ads but confirmed that Madonna and Iggy Pop were to star ...

Reader's of Emap's Sneak given mobile pop treat

some of the biggest pop acts around, including Busted, Blazin' Squad and Avril Lavigne.

Engine Group does 'pop art' cover for this week's Marketing

pop art cover to illustrate this week's feature on FMCG brand owners' response to the downturn...-hearted icons, Roy Lichtenstein s pop art blondes. Mid-priced brands have been over-looked in favour ...

Gig goers text-to-win Iggy Pop meeting

to meet Iggy Pop, in an attempt to raise money for The Children's Society....to show their support. The text-to-win element, meeting Iggy Pop and other money-can t-buy prizes ...

Deutsche Telekom 'Katy's project: pop video' by Saatchi & Saatchi

Saatchi & Saatchi has created a digital campaign for its long-running 'Life is for Sharing' campaign for Deutsche Telekom.

Lowe Lintas to fight to retain $400m Burger King account

Advertising agency Lowe Lintas 400m US Burger King account, just days after losing the Sun...LONDON (Brand Republic) - Advertising agency Lowe Lintas 400m US Burger King account, just days ... King’s new North American president Mikel Durham claimed that advertising had failed to drive sales ... King on Friday. On Monday, Sun Microsystems said it was reviewing its ad agency after Lowe created a ...

20th Century Fox hires EA's King as marketing director

marketing Al King as its new marketing director....King, 39, spent 10 years with EA, where he was behind campaigns for some of the company's biggest computer and videogames including 'World Cup 1998' and 'The Sims'. King began his career at Coca-Cola and Schweppes before moving to the Adam Leisure Group as brand manager for hand-held LCD games. John Stanley ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.