Inline: The fusion of the real and virtual worlds
17 Feb 2012 | by Nicola Clark
at last week's Social Brands conference, Alexander Schlaubitz, director of customer marketing at Facebook ...
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Foster's shows how branded content builds an audience
23 Feb 2012
Yabsley, the vice-president of brand content at Kitcatt Nohr Digitas, says. "Now the quality has got much ...
Nationwide launches Select credit card
16 Feb 2012 | by Matthew Chapman
by Kitcatt Nohr Digitas will launch today (16 February) to support the acquisition drive. The card offers ...
My Media Week: Graham Duff
15 Feb 2012 | by Hayley Pinkerfield
-engagement programme with Mark Hilton (marketing), Katurah Shaw (client services) and Simon Poole (managing partner ... into the former category. Final formal meeting of the day is with Sue Shaw from our HR consultancy, journeyHR ...
Facebook marketing chief lauds 'real life' mobile possibilities
14 Feb 2012 | by Nicola Clark
Speaking at the Social Brands conference held in association with Marketing last week, Alexander Schlaubitz, director of customer marketing at Facebook, said that mobile is of huge concern to the company. [Mobile] will afford more of a natural augmentation with real life. The more we can have Facebook interact ...
Channel 4 hires Hearst's Matt Salmon as head of agency sales
13 Feb 2012 | by Maisie McCabe
, including Rob Ramsay and Steve Alexander as partnership and trading leads and six agency principals, were ...
Channel 4 makes promotions in sales restructure
09 Feb 2012 | by Maisie McCabe
and its deputy head of trading, Steve Alexander, to trading leader, as it moves towards completing its...In their new roles, Ramsay and Alexander will be charged with leading the partnership and trading specialists in each of Channel 4's new agency-facing teams. These teams will be led by David Amodio, Chris Braithwaite, Pete Clark, Angus Mitchell, Danny Peace and John Ahern, who have each been promoted to the new ...
Channel 4 makes promotions in sales restructure
09 Feb 2012 | by Maisie McCabe
and its deputy head of trading, Steve Alexander, to trading leader, as it moves towards completing its...In their new roles, Ramsay and Alexander will be charged with leading the partnership and trading specialists in each of Channel 4's new agency-facing teams. These teams will be led by David Amodio, Chris Braithwaite, Pete Clark, Angus Mitchell, Danny Peace and John Ahern, who have each been promoted to the new ...
Edelman takes swipe at Advertising Standards Authority on TripAdvisor ruling
09 Feb 2012 | by John Owens and Elizabeth Pears
in place by TripAdvisor as 'best in breed'. TripAdvisor spokeswoman Emma Shaw said the ASA ...
Helen Edwards: Who takes responsibility for a brand's past mistakes?
08 Feb 2012 | by Helen Edwards
plan unleashed a media storm culminating in the resignation of Meredith Alexander from the Commission ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
