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Food giant Kraft will today unveil a new corporate identity to the press that will be rolled out...time to build an identity for the new Kraft Foods that will provide the platform for our corporate ... of the new corporate ID and set of brand values. This is about defining the new Kraft foods and uniting ...
LONDON - UKTV has secured a six-figure deal with Kraft Foods through which its cheese brand...brand manager, Philadelphia, Kraft Foods. In addition, the partnership incorporates a competition ... 's Good Food channel daily at 9pm from 12 October. The ad-funded deal was brokered by UKTV head ... ; four e-newsletters to Good Food subscribers; plus online advertising. Good Food will receive ...
NEW YORK - Kraft Foods wowed the iPhone-toting masses with iFood Assistant, one of the first brand
Good old Kraft Foods....it comes to the US food giant. ...
Kraft Foods has made an unprecedented global commitment to healthier eating. Its initiative...Kraft promised to reduce. While fast-food brands such as McDonald's have been forced to make efforts to take a more nutritional approach (Analysis, page 15) Kraft is the first food manufacturer to make ... Announced by the world's second-biggest foods company in the US on Tuesday, the changes aim ...
Kraft Foods is looking to create a UK digital roster across its brand portfolio....The food giant, which owns brands such as Dairylea, Cadbury and Oreo, has sent an RFI to a number of agencies as it looks to build the roster. The review is being led by Kraft s procurement team and is open to both roster and non-roster agencies. Agencies that currently work on Kraft s digital business ...
LONDON - Kraft Foods has formally offered Cadbury shareholders a mixture of cash and shares...;} Kraft Foods is offering 300 pence and a 0.2589 share in Kraft for every share in Cadbury. Kraft Foods ... companies of combining Kraft Foods and Cadbury. We believe that our proposal offers the best immediate ...
Kraft Foods is reviewing the global account for its Trident chewing gum brand, putting an end...JWT will not be included in the pitch. The agency will, however, continue to work on Halls globally and on European brands including Philadelphia, Jacobs, Kenco and Dairylea. A statement by Kraft said its growth strategy called "for innovation across the board, including marketing ...
Kraft Foods has been rapped by the Advertising Standards Authority for an online ad for Dairylea
Kraft Foods has moved its £17m media planning and buying account out of ZenithOptimedia
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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