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Honey Monster Foods 'Honey Waffles' by Rainey Kelly Campbell Roalfe/Y&R

The iconic Honey Monster is returning to UK TV screens for the first time since 2008 to help promote the Honey Waffles cereal brand.

DEFRA 'muck in4life' by M&C Saatchi

M&C's latest campaign for the Department for Environment, Food and Rural affairs attempts

Waitrose 'summer holiday' by Kitcatt Nohr Alexander Shaw

The campaign aims to communicate that during a period when other things can get in the way of normal routines and food shopping trips, WaitroseDeliver is on hand to help. ...

Waitrose 'Waitrose Easter campaign' by Kitcatt Nohr Alexander Shaw

In addition to drawing in shoppers, the campaign is also introducing a new partnership between Waitrose and Delia Smith and Heston Blumenthal. Selected MyWaitrose members will even receive a food hamper mailing which includes the ingredients needed to make Delia's rhubarb and ginger brulee. ...

Waitrose 'joyful January' by Kitcatt Nohr

food'. ...

LowLow Cheese 'mouse trap' by Fallon

Fallon has launched its first campaign for the Kerry Foods-owned cheese brand Low Low.

Waitrose 'essential' by Kitcatt Nohr Alexander Shaw

The pack aims to promote the supermarket's new and more affordable "essential Waitrose" range in a bid to attract shoppers after basic food supplies rather than extravagant ingredients for special occasions. ...

Bernard Matthews 'Bootiful Choir' by Isobel

Isobel has resurrected the Bernard Matthews 'bootiful' slogan in a new £5m TV campaign for the food

British Heart Foundation 'yoobot' by Grey London

But this time, users can create a YooNot, the evil alter-ego of YooBot, that encourages them to eat junk food and be lazy. Create your own Yoobot at a dedicated website from the 28th September. ...

Change4Life 'me size meals' by M&C Saatchi

with adult sized portions of food.

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.