Media News brief: Kraft Foods moves account
03 Jun 2004
Kraft Foods has moved its £17m media planning and buying account out of ZenithOptimedia
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UKTV in Kraft Foods deal
02 Sep 2009 | by Tristan O'Carroll
LONDON - UKTV has secured a six-figure deal with Kraft Foods through which its cheese brand...brand manager, Philadelphia, Kraft Foods. In addition, the partnership incorporates a competition ... 's Good Food channel daily at 9pm from 12 October. The ad-funded deal was brokered by UKTV head ... ; four e-newsletters to Good Food subscribers; plus online advertising. Good Food will receive ...
Kraft Foods links with Vue Cinemas for Oreo push
06 Apr 2009 | by Sarah Johnson
LONDON - Kraft Foods has signed a partnership deal with Vue Cinemas to promote its Oreo biscuit
Kraft Foods kicks off £300m media review
30 Jul 2009 | by Ian Darby
LONDON - Kraft Foods has kicked off a review of its estimated £300 million international media...and chief executive, Irene Rosenfeld, Kraft Foods announced a new strategy to grow the company ... to face a contest for the business later this year as Kraft looks to put new arrangements in place for 2010. However, agency sources suggested that, because Kraft has no other roster media agencies ...
Kraft Foods to review £300m global media business
31 Mar 2004 | by Jules Grant,
EXCLUSIVE - Kraft Foods, the second biggest food and beverage company in the world, is reviewing...Kraft Foods North America and Kraft Foods International. The latter incorporates Europe, the Middle East ... the last six months. In January Kraft Foods announced a global marketing restructure that saw former ... 's elimination is understood to be because it is also a Publicis–owned network and Kraft wants to consolidate ...
Kraft calls UK media review
06 May 2010 | by Anne Cassidy
LONDON - Kraft Foods is holding a review to consolidate its £50 million media planning and buying...The Kraft incumbent, Starcom MediaVest Group, and Cadbury's media agency, PHD, are competing head- to-head in a winner-takes-all contest for the business. The closed pitch process follows Kraft's takeover of Cadbury in an 11.4 billion deal in February. Sources close to Kraft indicated that the media ...
Mindshare wins $100m consolidated Cadbury, Kraft business in Asia
01 Dec 2010 | by Staff
SINGAPORE - Mindshare has added Cadbury to its media agency-of-record duties for Kraft Foods.... The review, which was called earlier this year, follows Kraft Foods acquisition of Cadbury earlier ... for Kraft Foods to date. Mindshare works with Kraft Foods in Southeast Asia, and Cadbury had used a ... relationship with Kraft Foods in these markets." "As integration continues with Cadbury, we wanted to align ...
Kraft launches Cadbury Screme Egg ads
18 Oct 2011 | by Maisie McCabe
Kraft Foods has launched an outdoor campaign to support the limited edition Halloween...and Glasgow. Amy Beresford, brand executive, Halloween and events, Kraft Foods, said: "Out-of-home offers ...
Kraft ups offer for Cadbury as Nestlé pulls out of bidding
05 Jan 2010 | by John Reynolds
LONDON - Kraft Foods is upping its hostile attempt to acquire Cadbury, as rival Nestlé pulls out...is an alternative to receiving Kraft shares. The US food giant had previously offered 300p and 0.26 Kraft share ... , Kraft said: "Kraft Foods is doing this because of the desire expressed by some Cadbury security holders to have a greater proportion of the offer in cash, and because Kraft Foods shareholders have expressed a ...
Nexus in Dairylea health campaign
08 Jul 2005 | by Ian Hall
Kraft Foods has called in Nexus Communications to hammer home the health credentials of its...The agency has been hired as Kraft launches its latest TV ad campaigns, featuring the Moo ... . Kraft recently redesigned Dairylea to give it a more uniform look and flag up its health credentials. Nexus is believed to have been brought in after a competitive pitch. Neither agency nor Kraft would ...
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