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Premier Foods has released its new Mr Kipling TV ad this week as part of a campaign to reposition..., the managing director of Premier Foods, said: "The repositioning of Mr Kipling represents a major commitment for Premier Foods. The TV ad is the start of a new marketing campaign for the brand in 2012." The ad ...
But this time, users can create a YooNot, the evil alter-ego of YooBot, that encourages them to eat junk food and be lazy. Create your own Yoobot at a dedicated website from the 28th September. ...
including DJs and a food writer discussing the culture. It was written and art directed by Julia Martens ... , a food journalist and a pair of young musicians. ...
foundation for sustainable food. Wish I'd thought of This, when we were working late on a pitch a ...
The ad once again features the brand s food characters as well as a young man going about his day followed round by the food characters. When he chews the gum, the characters fly out of his office window. The multimedia campaign, created by AMV BBDO, runs across TV, outdoor, digital display ...
The ad was filmed during a live performance at a food festival. It will air on TV and in cinemas, and will be supported by outdoor and experiential work, with a custom-designed "Yes You Can" van travelling around the country. Visitors to the Clover Lighter fan page on Facebook can meet the members of the choir ...
NEW YORK - Kraft Foods wowed the iPhone-toting masses with iFood Assistant, one of the first brand
Kraft Foods has been rapped by the Advertising Standards Authority for an online ad for Dairylea
LONDON - Kraft Foods, the global food company, has called a pitch to build its first pan...of the European brands in the Kraft Foods portfolio. The company, which owns brands including Philadelphia, Oreo ... that work with Kraft Foods on its advertising. The company s media account is handled by Starcom MediaVest. ...
Carter, head of digital, Kraft Foods Europe: Carter oversees the online marketing activities of Cadbury ... the value of social media at Kraft, pushing it up the agenda at a brand owner that has traditionally ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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