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Food giant Kraft will today unveil a new corporate identity to the press that will be rolled out...time to build an identity for the new Kraft Foods that will provide the platform for our corporate ... of the new corporate ID and set of brand values. This is about defining the new Kraft foods and uniting ...
Kraft Foods has called in Burson-Marsteller to explore the prospect of promoting the health...The world’s second largest food company is keen to eschew the defensive stance adopted by some ... , US, Brazil, Germany and France. Kraft initially issued a competitive tender for the work to cover 23 ... cutting fat and sugar levels. Kraft has already slashed the salt content of its Dairylea range of cheese ...
Kraft Foods is reviewing its trade and consumer PR across its entire brand portfolio and has...for the business. Kraft is looking to promote its products particularly in retail sector magazines and aims ... agencies every two to three years,’ said Kraft corporate affairs manager Jonathan Horrell. ‘The fact ... .’ The new agency will work closely with Kraft’s in-house PR and marketing teams, which currently use a ...
Kraft Foods has selected five agencies for its consumer PR roster to work across the company's UK...of these categories. Both GolinHarris and Hill + Knowlton worked on Kraft Foods brands before the integration, while ... agencies in the future. Kraft Foods intends to maintain the current roster for three years. ... After a pitch process that began last summer, Kraft has chosen Cake, JCPR Edelman, GolinHarris ...
Kraft Foods has called on a former Fishburn Hedges director to fill the role of UK head of comms...to Kraft-owned Cadbury s role in the sponsorship of the Olympics, and the change in name of Kraft ...
SAO PAOLO: Golin/Harris International's Brazilian affiliate, Publicom Assessoria de Comunicao, has won Kraft Foods Brazil, the local division of food giant Kraft Food's International. Kraft Foods Brazil has more than 8,000 employees and 12 factories. The firm's headquarters is in Curitiba ...
Kraft Foods has turned to Blue Rubicon for corporate reputation advice, as the dust settles on its..., Kraft Foods said: 'Everyone knows Kenco, Philadelphia, Terry's Chocolate Orange, Dairylea and Oreo, but fewer people know the real Kraft Foods, even though we have been in the UK for 85 years. It's a good ... The US food giant has briefed the agency to assist with lobbying and corporate affairs in the UK ...
Kraft Foods has awarded Lexington Communications its UK public affairs account as it prepares...triumphant from a three-way pitch to land a 12-month contract. Kraft had not previously retained a PA adviser in the UK. Kraft Foods UK head of corporate affairs Jonathan Horrell confirmed Lexington's appointment ... food industry trailblazer in slashing the salt content across its product portfolio. But it wants ...
Kraft Foods has called in Nexus Communications to hammer home the health credentials of its...The agency has been hired as Kraft launches its latest TV ad campaigns, featuring the Moo ... . Kraft recently redesigned Dairylea to give it a more uniform look and flag up its health credentials. Nexus is believed to have been brought in after a competitive pitch. Neither agency nor Kraft would ...
Countrywide Porter Novelli has retained the trade PR brief for Kraft Foods, following a repitch...Countrywide Porter Novelli has retained the trade PR brief for Kraft Foods, following a repitch. The account, worth pounds 150,000, covers Terry s All Gold, Terry s Chocolate Orange, Toblerone, cheese snack brands Dairylea and Philadelphia, as well as coffee brands Maxwell House and Kenco. Lexis and Ogilvy also ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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