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Waitrose 'Waitrose Easter campaign' by Kitcatt Nohr Alexander Shaw

29 Mar 2010

In addition to drawing in shoppers, the campaign is also introducing a new partnership between Waitrose and Delia Smith and Heston Blumenthal. Selected MyWaitrose members will even receive a food hamper mailing which includes the ingredients needed to make Delia's rhubarb and ginger brulee. ...

Waitrose 'joyful January' by Kitcatt Nohr

12 Jan 2010

food'. ...

Kraft sounds out global DM networks

27 Jan 2006 | by by Claire Billings

LONDON - Kraft Foods is talking to agencies about plans to build a global customer relationship...talks with several London-based network agencies. Kraft is looking at how to build loyalty ... and understand their behaviour. In the UK, Kraft has already signalled its intention to make better use ... is expected soon. Kraft recently unveiled three dark chocolate Côte d'Or variants in France. It also ...

Kraft works on direct agency shortlist for coffee task

15 Nov 2004 | by Staff,

LONDON - Kraft Foods is searching for a direct marketing agency to handle a new product launch...The news comes as the US food giant announces plans to sell underperforming brands including its ... . Kraft has approached agencies directly. A mixture of roster and non-roster shops are competing ... department at Kraft. Six agencies pitched last week and the company is now looking to select a shortlist ...

The World: Chicago - Euro RSCG picks up Kraft salad dressing task

05 Dec 2008

Kraft Foods has handed its interactive, direct and event marketing duties for its line of salad...with mcgarrybown in New York, while MediaVest will continue as Kraft's media agency. As a Kraft roster shop, Euro ...

Proximity and MRM join Kraft pan-European digital roster

25 Mar 2010 | by Joe Thomas

LONDON - Proximity and MRM Worldwide have been appointed by Kraft Foods to its first pan...The process was handled by Creativebrief and includes all of the European brands in the Kraft Foods portfolio. In the past, Kraft had used agencies on a project basis for its digital work. A Kraft ... , which could be used when Kraft needed specific digital activity in individual countries. Kraft brands ...

Kraft coffee brand develops first social media strategy

05 Feb 2010 | by Sara Kimberley

LONDON - Kraft Foods is ramping up its digital strategy for its coffee brand Mellow Bird...The food giant's first social networking campaign for the brand will launch on Facebook and will build on its Born to be mild' strapline created last year. The social networking campaign is part ... users to post the games on Twitter and blogs. Earlier this week, Kraft completed its 11.7bn ...

Roster agencies on alert as Philadelphia calls DM pitch

11 Mar 2010 | by Matt Williams

LONDON - Kraft Foods is looking for an agency to handle the direct marketing account for its...The global food manufacturer has approached its roster agencies with a view to holding a pitch. Kraft is understood to be keen to increase its CRM spend on Philadelphia, having not invested much ... briefs to its roster shops on a project basis. A number of agencies sit on the Kraft DM roster, including ...

Billington Cartmell enlists The Simpsons for Dairylea

02 Sep 2003 | by Staff,

LONDON - Kraft Foods is banking on the television's favourite fictional family 'The Simpsons...-controlled Barts. Sandra Wasson, senior brand manager for Lunchables at Kraft Foods, said: "The Simpsons licence ... of consumer promotions." The launch of the latest promotion targeting kids follows Kraft Foods healthier ... , caused by high-salt, high-fat diets and sedentary lifestyles. Earlier this year, Kraft Foods rebranded ...

Kraft in shop search for Côte d'Or activity

24 Aug 2005 | by by Ben Carter

LONDON - Food giant Kraft is seeking the first UK direct marketing agency for its Côte d'Or Belgian...'s Chocolate Orange in Kraft's confectionery stable. Terry's Chocolate Orange and Toblerone have received ... in the background and has until now not been viewed as a major brand in the UK. Kraft is understood to have ... marketing investment that Kraft has made in its confectionery business this summer. Earlier this month ...

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