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Kraft Foods is looking to create a UK digital roster across its brand portfolio....The food giant, which owns brands such as Dairylea, Cadbury and Oreo, has sent an RFI to a number of agencies as it looks to build the roster. The review is being led by Kraft s procurement team and is open to both roster and non-roster agencies. Agencies that currently work on Kraft s digital business ...
Kraft Foods is reviewing the global account for its Trident chewing gum brand, putting an end...JWT will not be included in the pitch. The agency will, however, continue to work on Halls globally and on European brands including Philadelphia, Jacobs, Kenco and Dairylea. A statement by Kraft said its growth strategy called "for innovation across the board, including marketing ...
Kraft Foods has selected five agencies for its consumer PR roster to work across the company's UK...of these categories. Both GolinHarris and Hill + Knowlton worked on Kraft Foods brands before the integration, while ... agencies in the future. Kraft Foods intends to maintain the current roster for three years. ... After a pitch process that began last summer, Kraft has chosen Cake, JCPR Edelman, GolinHarris ...
Kraft Foods has awarded G2 Joshua a place on its digital and sales promotion roster....of interactive and promotional assignments for a variety of undisclosed Kraft brands. Kraft, which has a ... as to help increase its presence in the digital space. Other agencies already on the Kraft roster include ... by the appointment. Kraft has also been reviewing a number of its advertising relationships in recent months ...
Kraft Foods has called on a former Fishburn Hedges director to fill the role of UK head of comms...to Kraft-owned Cadbury s role in the sponsorship of the Olympics, and the change in name of Kraft ...
Kraft Foods is reviewing the advertising business for its Green & Black's chocolate brand..... It featured four Green Black s variants: dark, raisin hazelnut, milk chocolate and butterscotch. Kraft ... in 1991 by the Whole Earth Foods entrepreneur Craig Sams and his wife, Josephine Fairley. Other agencies on the Kraft roster include Beattie McGuinness Bungay, which was recently appointed to handle its ...
LONDON - Kraft Foods has consolidated its £50 million UK media planning and buying account into PHD....The move follows a head-to-head contest for the consolidated Cadbury and Kraft business against ... but will now also add the 25 million Kraft account, which was previously held by Starcom, to its duties. The review was called earlier this month as Kraft looked to achieve savings following its 11.4 billion ...
Kraft Foods is holding talks with agencies as it looks to add more creative firepower to its...Fielding, the vice-president of marketing for Kraft Foods Europe, who since joining last January has made ... The global food corporation is currently in the process of meeting with non-roster UK shops with a ... clear sign that Kraft is prepared to explore new avenues outside of its current roster to achieve ...
division of rival Kraft Foods....The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe ... role at Kerry Foods for more than three years, overseeing development of brands inclu-ding Wall s. He ... month after Kraft revealed that Daryl Fielding would be leaving the company, and her role of senior ...
Kraft Foods is to launch a premium instant-coffee product under its Kenco brand, which will go head...The imminent roll-out of Kenco Millicano follows a decision earlier this month by Starbucks to end its 12-year global distribution deal with Kraft for its roast and ground coffees. Due for a UK ... began to be rolled out to leading supermarkets. Kraft was unavailable for comment as Marketing went ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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