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Wiltshire Farm Foods 'taking care of mealtimes' by DCH

07 Oct 2011

DCH has created an integrated campaign for Wiltshire Farm Foods, the home-delivered ready-meals company, starring Ronnie Corbett.

Honey Monster Foods 'Honey Waffles' by Rainey Kelly Campbell Roalfe/Y&R

15 Sep 2010

The iconic Honey Monster is returning to UK TV screens for the first time since 2008 to help promote the Honey Waffles cereal brand.

Honey Monster Foods 'Sugar Puffs' by Bray Leino

26 Feb 2009

The Honey Monster returns to TV screens as part of a 3.2m multimedia campaign for cereals Sugar Puffs, Honey Waffles and Honey Meltz. Bray Leino created the 20- and 30-second executions, which will run until May on GMTV, Five, Nickelodeon and multichannel, and again from early July to mid August....

Kraft Foods revamps brand

17 Feb 2009 | by Alec Mattinson

Food giant Kraft will today unveil a new corporate identity to the press that will be rolled out...time to build an identity for the new Kraft Foods that will provide the platform for our corporate ... of the new corporate ID and set of brand values. This is about defining the new Kraft foods and uniting ...

Kraft Foods launches iPad app

13 Jul 2010 | by Staff

NEW YORK - Kraft Foods wowed the iPhone-toting masses with iFood Assistant, one of the first brand

UKTV in Kraft Foods deal

02 Sep 2009 | by Tristan O'Carroll

LONDON - UKTV has secured a six-figure deal with Kraft Foods through which its cheese brand...brand manager, Philadelphia, Kraft Foods. In addition, the partnership incorporates a competition ...

Kraft Foods kicks off digital roster review

22 Mar 2012 | by Sara Kimberley

Kraft Foods is looking to create a UK digital roster across its brand portfolio....of agencies as it looks to build the roster. The review is being led by Kraft s procurement team and is open to both roster and non-roster agencies. Agencies that currently work on Kraft s digital business ... , Kraft launched an interactive digital campaign for Toblerone, with a website created by Ogilvy Mather ...

Kraft Foods reviews Trident global account

26 Jul 2011 | by Sara Kimberley

Kraft Foods is reviewing the global account for its Trident chewing gum brand, putting an end...JWT will not be included in the pitch. The agency will, however, continue to work on Halls globally and on European brands including Philadelphia, Jacobs, Kenco and Dairylea. A statement by Kraft said its growth strategy called "for innovation across the board, including marketing ...

Kraft Foods mounts hostile bid for Cadbury

09 Nov 2009 | by Staff

LONDON - Kraft Foods has formally offered Cadbury shareholders a mixture of cash and shares...;} Kraft Foods is offering 300 pence and a 0.2589 share in Kraft for every share in Cadbury. Kraft Foods ... companies of combining Kraft Foods and Cadbury. We believe that our proposal offers the best immediate ...

News brief: ASA raps Kraft Foods

29 Aug 2007

Kraft Foods has been rapped by the Advertising Standards Authority for an online ad for Dairylea

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