13 Jul 2010
| by Staff
NEW YORK - Kraft Foods wowed the iPhone-toting masses with iFood Assistant, one of the first brand
31 Mar 2004
| by Jules Grant,
EXCLUSIVE - Kraft Foods, the second biggest food and beverage company in the world, is reviewing...Kraft Foods North America and Kraft Foods International. The latter incorporates Europe, the Middle East ...
the last six months.
In January Kraft Foods announced a global marketing restructure that saw former ...
's elimination is understood to be because it is also a Publicis–owned network and Kraft wants to consolidate ...
17 Apr 2007
| by Staff
NEW YORK - Kraft Foods is undertaking a major shake-up of its estimated $103m (£51.4m) advertising...Lunchables account is being shifted to Draft FCB in the US. The Kraft brands up for grabs include Oscar Mayer Lunchables packaged meals, Kraft Singles cheese, Ritz crackers, Triscuit crackers and Grey Poupon ...
not been included in the US move. JWT s London agency handles creative duties for nine Kraft brands ...
18 Feb 2009
| by Staff
NEW YORK - Kraft Foods has unveiled a new-look corporate logo and slogan aimed at defending its...on the back and side panels of Kraft foods across the globe, including in the UK. ...
"flavour burst" icons, and uses the slogan "Make today delicious". Kraft, which owns brands including ...
, asking them about their thoughts and feelings concerning the brand itself and food generally ...
26 Oct 2004
| by Rachel Barnes,
LONDON - Kraft Foods is stepping up its efforts in the fight against obesity with a pilot project...for schools announced in September. The initiative will see Kraft, owner of Dairylea, teaching pupils about the origins and preparation of food and nutrition management.
A spokeswoman told Marketing ...
're not the sole cause [of obesity], so we can't be the sole solution," she said. "But as a responsible food ...
12 Jan 2010
| by John Reynolds
from Kraft Foods as it looks to repel the bid by telling investors its full-year dividend growth...response to the renewed cash-and-share offer form Kraft, which values the company at 10.8bn ($17.4bn ...
. The response follows the news last week that Kraft was renewing its offer for the maker of Dairy Milk, upping the cash component of its offer. Kraft also agreed to sell its North American business to the Swiss group ...
15 Nov 2004
| by Staff,
LONDON – Wrigley, the Chicago-based chewing gum company, has paid $1.48bn (£790m) for Kraft Foods..., Associated British Foods, refused to comment on whether they were intending to purchase the brands.
Kraft ...
.
Kraft is also on the verge of selling its famous British dessert brands Angel Delight, Dream Topping and Bird's Custard, due to product streamlining and changing food fashions.
The three brands are all well ...
10 Nov 2004
| by Daniel Farey-Jones,
's Custard, have been put up for sale by US owner Kraft Foods due to product streamlining and changing food...favourite with children in the 1960s and 1970s.
Kraft bought the brand from General Foods, which last ...
that provides Kraft with economies of scale in sales and marketing.
In addition, their image is dated ...
up by a smaller company at a lower price than Kraft paid for them. One analyst said: "Their value ...
04 May 2001
Kraft Foods, which owns the Maxwell House, Philadelphia and Dairylea brands, is planning a 8.7bn...year. Philip Morris will retain about 50% of Kraft shares after the IPO, which the company hopes to complete by the end of the second quarter, according to reports. Kraft is the second-largest food company ...
07 Sep 2009
| by Staff
LONDON - The UK's most famous confectioner Cadbury has rejected a £10.2bn takeover bid from Kraft...of Kraft Foods, said: "This proposed combination is about growth. We are eager to build upon Cadbury ...
;}
In a statement to the stock market this morning, however, the US food giant appealed directly ...
". Kraft has offered shareholders a cash and shares deal valuing Cadbury at 745 pence per share, a 31 ...
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