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MindShare has won the consolidated 50 million media planning and buying account for Kraft Foods International across the Asia-Pacific region. The agency pitched against Initiative Media, which had shared the business with MindShare. ...
LONDON - Kraft Foods, the global food company, has called a pitch to build its first pan...of the European brands in the Kraft Foods portfolio. The company, which owns brands including Philadelphia, Oreo ... that work with Kraft Foods on its advertising. The company s media account is handled by Starcom MediaVest. ...
Kraft Foods has called a review of its £7 million Kenco advertising business....years. The agency also holds Kraft Foods' Philadelphia and Dairylea accounts, but, over the past year, it has lost six Kraft accounts in the US, including Ritz Crackers, Kraft Singles and Lunchables. Kenco ... into research. However, Kenco has now asked the Kraft roster agency Euro RSCG and Beattie McGuinness Bungay ...
Kraft Foods is talking to agencies about plans to build a global customer relationship marketing...talks with several London-based network agencies. Kraft is looking at how to build loyalty ... and understand their behaviour. In the UK, Kraft has already signalled its intention to make better use ... is expected soon. Kraft recently unveiled three dark chocolate Cote d'Or variants in France. It also ...
Kraft Foods is searching for a direct marketing agency to handle a new product launch within its...The news comes as the US food giant announces plans to sell under-performing brands including its ... . Kraft has approached agencies directly. A mixture of roster and non-roster shops are competing ... department at Kraft. Six agencies pitched last week and the company is now looking to select a shortlist ...
LONDON - Kraft Foods is talking to agencies about plans to build a global customer relationship...talks with several London-based network agencies. Kraft is looking at how to build loyalty ... and understand their behaviour. In the UK, Kraft has already signalled its intention to make better use ... is expected soon. Kraft recently unveiled three dark chocolate Côte d'Or variants in France. It also ...
LONDON - Kraft Foods is searching for a direct marketing agency to handle a new product launch...The news comes as the US food giant announces plans to sell underperforming brands including its ... . Kraft has approached agencies directly. A mixture of roster and non-roster shops are competing ... department at Kraft. Six agencies pitched last week and the company is now looking to select a shortlist ...
Kraft Foods has handed its interactive, direct and event marketing duties for its line of salad...with mcgarrybown in New York, while MediaVest will continue as Kraft's media agency. As a Kraft roster shop, Euro ...
on Kraft Foods' £7 million Kenco account....Kraft Foods invited the two agencies to put forward ideas for the coffee brand account after JWT submitted two ideas, which went on to the research stage. An industry source said Kraft Foods put ... formal review of the whole Kenco business. JWT also holds Kraft Foods Philadelphia and Dairylea ...
of global business director on Kraft Foods....Kraft across 64 countries, reporting to the network's worldwide chief executive, Bob Jeffrey. Replacing the retiring Ron Burns, her brief is to continue the expansion of Kraft brands across the globe ... director of JWT is one of the best jobs in London, but being the global business director on Kraft is one ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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