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Good old Kraft Foods....it comes to the US food giant. ...
Kraft Foods is looking to create a UK digital roster across its brand portfolio....The food giant, which owns brands such as Dairylea, Cadbury and Oreo, has sent an RFI to a number of agencies as it looks to build the roster. The review is being led by Kraft s procurement team and is open to both roster and non-roster agencies. Agencies that currently work on Kraft s digital business ...
Kraft Foods is reviewing the global account for its Trident chewing gum brand, putting an end...JWT will not be included in the pitch. The agency will, however, continue to work on Halls globally and on European brands including Philadelphia, Jacobs, Kenco and Dairylea. A statement by Kraft said its growth strategy called "for innovation across the board, including marketing ...
LONDON - Kraft Foods has kicked off a review of its estimated £300 million international media...and chief executive, Irene Rosenfeld, Kraft Foods announced a new strategy to grow the company ... to face a contest for the business later this year as Kraft looks to put new arrangements in place for 2010. However, agency sources suggested that, because Kraft has no other roster media agencies ...
Kraft Foods has awarded G2 Joshua a place on its digital and sales promotion roster....of interactive and promotional assignments for a variety of undisclosed Kraft brands. Kraft, which has a ... as to help increase its presence in the digital space. Other agencies already on the Kraft roster include ... by the appointment. Kraft has also been reviewing a number of its advertising relationships in recent months ...
Kraft Foods is reviewing the advertising business for its Green & Black's chocolate brand..... It featured four Green Black s variants: dark, raisin hazelnut, milk chocolate and butterscotch. Kraft ... in 1991 by the Whole Earth Foods entrepreneur Craig Sams and his wife, Josephine Fairley. Other agencies on the Kraft roster include Beattie McGuinness Bungay, which was recently appointed to handle its ...
LONDON - Kraft Foods has consolidated its £50 million UK media planning and buying account into PHD....The move follows a head-to-head contest for the consolidated Cadbury and Kraft business against ... but will now also add the 25 million Kraft account, which was previously held by Starcom, to its duties. The review was called earlier this month as Kraft looked to achieve savings following its 11.4 billion ...
LONDON - Kraft Foods, the global food and beverage company, is talking to agencies about its...roster and non-roster agencies as part of the move. At present, Kraft works with a number of agencies ... range. Kraft also works with Euro RSCG London, Golley Slater and Work Club on selected products ... to eat the biscuit properly. News of the ad review comes as Kraft is also pitching out its 300 million ...
Kraft Foods is holding talks with agencies as it looks to add more creative firepower to its...Fielding, the vice-president of marketing for Kraft Foods Europe, who since joining last January has made ... The global food corporation is currently in the process of meeting with non-roster UK shops with a ... clear sign that Kraft is prepared to explore new avenues outside of its current roster to achieve ...
Kraft Foods is in talks with its roster agencies regarding the digital advertising duties for its...An appointment will mark the first time that Kraft has worked with an agency specifically on Toblerone's digital activity. The brand's above-the-line incumbent agency, Ogilvy Mather, is not affected ... challenges. Agencies on the US food giant's roster with digital capabilities include Work Club, Proximity ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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