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Kraft Foods mounts hostile bid for Cadbury

09 Nov 2009 | by Staff

LONDON - Kraft Foods has formally offered Cadbury shareholders a mixture of cash and shares...;} Kraft Foods is offering 300 pence and a 0.2589 share in Kraft for every share in Cadbury. Kraft Foods ... companies of combining Kraft Foods and Cadbury. We believe that our proposal offers the best immediate ...

Kraft Foods links with Vue Cinemas for Oreo push

06 Apr 2009 | by Sarah Johnson

LONDON - Kraft Foods has signed a partnership deal with Vue Cinemas to promote its Oreo biscuit

What it's really like inside Kraft Foods UK

05 May 2009 | by Becky Wilkerson

We asked the marketing team at Kraft Foods UK what it's like to work there...day every year and company-wide social events to celebrate successes. Company facts Kraft Foods ... House and Philadelphia. Irene Rosenfeld is chairman and chief executive of Kraft Foods; Victoria Milner ... doorstep. Toblerone, Oreos and Milka have their attractions too. Does the team get to taste-test new food ...

Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer

08 Mar 2012 | by Kim Benjamin

Carter, head of digital, Kraft Foods Europe: Carter oversees the online marketing activities of Cadbury ... the value of social media at Kraft, pushing it up the agenda at a brand owner that has traditionally ...

Cadbury spurns Kraft takeover bid

07 Sep 2009 | by Gemma Charles

LONDON - Cadbury has rejected a £10.2bn takeover bid from Oreo and Dairylea-owner Kraft Foods....B. Rosenfeld, chairman and chief executive of Kraft Foods, said: This proposed combination is about ... The move, that Kraft said would create a global powerhouse in snacks, confectionery and quick meals' valued Cadbury at 745 pence per share, a 31% premium based on Friday's closing prices ...

Kraft Food invests £14m in biscuit research centre

09 Oct 2009 | by Amy Golding

LONDON - Kraft Foods is to invest €15m (£13.9) in a new biscuit research and development centre....and president of Kraft Foods Europe, said: France is an important strategic market for biscuits and for Kraft ... .' Kraft Foods own brands including Philadelphia cream cheese, Jacobs crackers and Carte Noire coffees ... -fareast-language:#0400; mso-bidi-language:#0400;} This new facility will become the food giant's European centre ...

Kerry Foods marketing chief Chapman joins Kraft

15 May 2012 | by Loulla-Mae Eleftheriou-Smith

division of rival Kraft Foods....The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe ... role at Kerry Foods for more than three years, overseeing development of brands inclu-ding Wall s. He ... month after Kraft revealed that Daryl Fielding would be leaving the company, and her role of senior ...

Burton's Foods to hire former Kraft marketer

08 Sep 2009 | by Gemma Charles

LONDON - Ben Clarke, the former vice-president and area director for Kraft Foods for UK and Ireland...Clarke, who left Kraft earlier this year, had been in his post for two years, having previously ... with responsibility for marketing across Kraft's coffee and chocolate portfolio. A spokeswoman from Burton ... , she refused on comment on the identity of his successor. During his tenure at Kraft in the UK, Clarke ...

Kraft to axe 200 Cadbury jobs

07 Dec 2011 | by John Reynolds

Kraft Foods is to axe around 200 jobs at Cadbury, just days after the end of a two-year pledge...to improve productivity across the sites. Kraft Food's chairman and chief executive Irene Rosenfeld is aware ... , made a pledge in 2010 not to axe British staff, following Kraft's controversial takeover of Cadbury ... Wales and Herefordshire. Factory-floor workers and some managerial positions will be impacted. Kraft ...

Kraft instant to take on Starbucks Via

23 Nov 2010 | by Gemma Charles

Kraft Foods is to launch a premium instant-coffee product under its Kenco brand, which will go head...The imminent roll-out of Kenco Millicano follows a decision earlier this month by Starbucks to end its 12-year global distribution deal with Kraft for its roast and ground coffees. Due for a UK ... began to be rolled out to leading supermarkets. Kraft was unavailable for comment as Marketing went ...

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