News brief: ASA raps Kraft Foods
29 Aug 2007
Kraft Foods has been rapped by the Advertising Standards Authority for an online ad for Dairylea
Search results for Kraft Foods
Search filters:
By Publication
- Marketing
Click 
to remove filters
Add Search Filters:
By Date
By Channel
- Ad campaign (8)
- Agency (18)
- Digital marketing (407)
- Direct Marketing (378)
- Marketing (6275)
- More...
- Media (364)
- Public Relations (101)
- Research & Data (27)
- Less...
By Industry Sector
- Agencies (16)
- Autos (34)
- B2B (1)
- Consumer Goods (132)
- Fashion / Clothing (139)
- More...
- Fast Food (17)
- Financial Services (223)
- FMCG (898)
- Food & Drink (3125)
- Government / Non-Profit (562)
- Media / Entertainment (961)
- Retail (1396)
- Technology (204)
- Telecoms / Utilities (92)
- Travel / Leisure (236)
- Less...
By Media
- Video (1)
Kraft Foods vows to address health
03 Jul 2003 | by Tania Mason
Kraft Foods has made an unprecedented global commitment to healthier eating. Its initiative...Kraft promised to reduce. While fast-food brands such as McDonald's have been forced to make efforts to take a more nutritional approach (Analysis, page 15) Kraft is the first food manufacturer to make ... Announced by the world's second-biggest foods company in the US on Tuesday, the changes aim ...
Media News brief: Kraft Foods moves account
03 Jun 2004
Kraft Foods has moved its £17m media planning and buying account out of ZenithOptimedia
Stop Press: Kraft Foods reviews account
01 Apr 2004
Kraft Foods is reviewing its £17m UK and Ireland media planning and buying account out
BRANDING BRIEFS: Kraft Foods creates merchandising system
07 Nov 2002
Kraft Foods has created the first-ever bespoke merchandising system for its luxury chocolate brand
NEWS BRIEFS: Kraft Foods to launch on-pack giveaway
23 Jan 2003
Kraft Foods is to launch what it claims will be among the biggest countline promotions in the world
Branding News brief: Kraft Foods revamps Dairylea range
22 Jun 2005
Kraft Foods has revamped its Dairylea range to align them more closely and give them greater
Branding brief: Kraft Foods unveils fresh look for Philadelphia
10 Mar 2009
Kraft Foods has unveiled a fresh look for its cream cheese brand, Philadelphia. From next month
Kraft picks West for top position
31 Oct 2007
Kraft Foods has named Mary Beth West, a company veteran, as its global marketing boss after a six...marketing officer. West, who has been at Kraft for 21 years, had previously been group vice-president, Kraft Foods, and president, North America Beverages, overseeing its coffee and refreshment beverage brands. West will become a member of the Kraft executive team. As chief marketing officer, she ...
Kraft to expand Health4Schools community care scheme
22 Feb 2006 | by by Staff
LONDON - Kraft Foods is to expand its 'Health4Schools' initiative to 100 schools by 2007....Kraft, which owns the Dairylea brand, was one of five major food companies that pledged to put labels ... The scheme, launched by Kraft in 24 Gloucestershire schools in September 2004, sees the company ... . These range from breakfast clubs to vegetable-growing. 'Health4Schools' is part of Kraft's global community ...
Additional Information
Campaign Jobs
- UI Designer Premier Farnell Competitive salary and benefits, Leeds
- Digital Producer Source £30000 - £35000 per annum, London
- Account Manager or Senior Account Manager for Brand Environments Agency, West End Gabriele Skelton c£40k, Central London
- Digital Producer Source £30000 - £35000 per annum, London
- Freelance Account Manager - £200pd Digital Gurus £200 per day, London
Highest rated
Most viewed
- Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
- Phones4U horror spot tops 2011's most complained about ads
- National Trust launches Wallace and Gromit ads
- M&M characters test out 'British' costumes in Jubilee ad
- 'Bigger. Fatter. Gypsier.' campaign will be investigated by watchdog
- Joint finally opens for business
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
