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LONDON - UKTV has secured a six-figure deal with Kraft Foods through which its cheese brand...brand manager, Philadelphia, Kraft Foods. In addition, the partnership incorporates a competition ... 's Good Food channel daily at 9pm from 12 October. The ad-funded deal was brokered by UKTV head ... ; four e-newsletters to Good Food subscribers; plus online advertising. Good Food will receive ...
LONDON - Kraft's biscuit Oreo has signed a six-month on and off-screen deal with Vue Cinemas...The campaign starts this month and finishes in October. The package was negotiated by Pearl Dean, Vue's sales house, with Kraft Foods. It will be supported by six-month through-the-line on and off-cinema campaign devised by MediaVest and created by Draft FCB. It includes spot ads on screen surrounding family ...
Bauer Media has launched a bespoke multi-platform content campaign for Kraft aimed at reinforcing...that Kraft has chosen to communicate its 'Philly in 5' campaign by partnering with the Bauer Place Portfolio ... for Kraft to fully engage with our audiences across our influential multi-platform brands magazines, radio ...
, marketing activation director at Kraft Foods, said: "Our sponsorship of Glee is a fantastic opportunity ...
LONDON - Cadbury's sale to Kraft is the big news this morning with the Daily Express leading a...-to-head with The Times on discount eats, both choosing to add a plate of food to the puffs, just in case we didn't get ...
LONDON - UKTV is rebranding its UKTV Food channel to Good Food as part of a new licensing deal...The agreement, negotiated between UKTV and BBC Worldwide, the owner of Good Food magazine, permits UKTV to rebrand its channel, associated website, as well as commercial and promotional activity ... with the strapline "We have fun with food", Good Food aims to target upmarket 25 to 44 year-olds searching for food ...
in Europe for food giant McCormick & Company....'s largest producer of herbs, spices, seasonings and flavourings, and new food brand Thai Kitchen ...
strand on UKTV Food, "Food to Share"....also extends online to the UKTV Food website, with specially created content such as recipe ideas, display advertising and sponsorship of the UKTV food monthly e-newsletter. Andy Moore, IDS commercial ...
-platform partnership that centred on food content. We created weekly tear-off recipe features and also sponsored ... . Online, we worked to identify key food bloggers and seeded content prior to the fortnight, which resulted ...
Freedom Food, the RSPCA's farm assurance and food labelling scheme, has appointed Total Media...The Freedom Food scheme is backed by retailers including Sainsbury's, specialist online retailers, independent stores and National Trust farm shops. Pedro Martins, director at Total Media, said: "The not-for-profit sector is naturally cautious about how it spends its limited resources and we are only too pleased ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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