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Kraft Foods has selected five agencies for its consumer PR roster to work across the company's UK...of these categories. Both GolinHarris and Hill + Knowlton worked on Kraft Foods brands before the integration, while ... agencies in the future. Kraft Foods intends to maintain the current roster for three years. ... After a pitch process that began last summer, Kraft has chosen Cake, JCPR Edelman, GolinHarris ...
Kraft Foods has called on a former Fishburn Hedges director to fill the role of UK head of comms...to Kraft-owned Cadbury s role in the sponsorship of the Olympics, and the change in name of Kraft ...
Brunswick is handling the PR for US food giant Kraft's bid to buy rival confectionery giant Cadbury....Kraft has proposed buying Cadbury in a 10.2bn move announced today. Retained agency Brunswick has been handling the announcement and dealing with press enquiries. It has been reported ... at GlaxoSmithKline. Cadbury owns the Dairy Milk, Green Black's chocolate brand and Trident gum brand. Kraft ...
Cadbury has agreed a takeover bid by Kraft after the US food giant substantially increased its bid...that Kraft had called in Edelman to provide strategic PR advice on a post-merger scenario (PRWeek, 15 ... ', said Kraft VP of corporate affairs Nancy Daigler. Brunswick currently handles the financial comms for Kraft's bid, but Edelman is expected to assume the core elements of its corporate and internal comms now ...
made by Kraft to retain the workforce post-merger are kept....takeover bid by Kraft after the US food giant substantially increased its bid for the confectionery firm ... Cadbury's shareholders are expected to accept a revised 12bn bid from Kraft, ending its 200 years ... place. Unite, the union, is pushing the Government for urgent assistance in pinning Kraft down ...
Crafty Kraft. That's the emerging view from the confectionery community right now following...'s Andrew Hill points out that Kraft should have kept quiet if the dye had been cast, the whole affair underlining the muddle on both sides. Kraft tried to use the potential closure as leverage with the UK government and Cadbury used the confusion to underline how the food giant didn't understand its business ...
Reporting directly to the partnership's chairman Charlie Mayfield, Moys will become director of communications heading a 20-strong team. He joins from Cadbury, where he was global internal and interactive communications director during its controversial takeover by US food conglomerate Kraft Foods . He joined ...
departments. Mercieca s clients also include Speedo, Diageo GB, Coca-Cola Enterprises, Kraft Foods and P G. ...
details that at least 67 companies, including Tesco and Kraft Foods, have boycotted APP since 2004. ...
Kraft Foods has brought in former Fishburn Hedges director Jo Bradley to fill the role of UK head of comms while Lindsay Wright goes on maternity leave. Muse, the British rock band, have brought in Murray Chalmers PR, after using Hall Or Nothing for the past nine years. Weber Shandwick's head ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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