05 Jan 2010
| by John Reynolds
LONDON - Kraft Foods is upping its hostile attempt to acquire Cadbury, as rival Nestlé pulls out...is an alternative to receiving Kraft shares. The US food giant had previously offered 300p and 0.26 Kraft share ...
, Kraft said: "Kraft Foods is doing this because of the desire expressed by some Cadbury security holders to have a greater proportion of the offer in cash, and because Kraft Foods shareholders have expressed a ...
08 Nov 2005
| by Media Week
Swansea FM, Touchpoints, Celebrit Big Brother, Kraft Foods, IPC Southbank, Mixmag, Sub TV, Football...for selling ads in banners, buttons and skyscrapers, as well as larger sponsorship opportunities.
Kraft Foods reviews digital media account
Kraft Foods is reviewing its digital media planning and buying ...
20 Jan 2005
| by MediaWeek
Proposals by the European Union to ban advertising of food to children in order to halt rising...of Advertisers and Paul Carothers of Kraft Foods. By Kevin May ...
09 Jan 2007
| by Media Week
McCain Foods has signed its first TV sponsorship deal with ITV1 series Saturday Cooks and its new...Christophe Novelli and Gino
d'Acampo. The sponsorship deal was negotiated by Drum. Meanwhile, Kraft ...
22 Mar 2005
| by MediaWeek
Moving around the ad industry, from annual Isba conference to junk food debates, I’m struck by
how...'s, the 10 million bags of fruit sold a year here, while PepsiCo, Kraft et al have won publicity by restricting advertising to children. The beguiling beauty of a food debate focused on battling obesity ...
food. Ofcom's findings last year, that advertising played only a small part, continue to soothe ...
08 Jun 2004
| by MediaWeek
headlines. And let’s face it, Food Standards Agency chairman Sir John Krebs is one of the best communicators ...
-Cola, Kraft and Pepsico, for all their power, are at a natural disadvantage. They suffer from a “lack ...
they are trying to do. Fast-food operators are far from angels. But they are easy to demonise. Yes, McDonald ...
05 Jul 2000
| by MediaWeek
, Vodafone AirTouch, Kraft Foods Inc and IBM. Cordiant chief executive Michael Bungey said: "Lighthouse ...
16 Nov 2004
| by MediaWeek
that if it doesn’t regulate junk
food television ads aimed at children,
the Government could
move to an outright...The industry has reacted strongly to the suggestion of a ban of any sort aimed at snack food ...
watch. Such a ban could include either a total ban on advertising unhealthy food to children until a 9 ...
industry millions in lost revenue each year. Jeremy Preston, director of the food advertising unit ...
13 Jun 2006
| by Media Week
, Ireland and Nordic Kraft Foods -
I believe the threat of PVRs has been exaggerated, so I would welcome
any ...
26 Apr 2005
| by MediaWeek
For a profession that
sits at the heart ofall
good media planning
and buying, research
specialists could be
forgiven for feeling a
little unloved at times,
as Caitlin Fitzsimmons
found out at Media
Week’s latest industry
round table