Search results for Kraft Foods

Showing 1 - 10 of 1218 results

Sort results by: date | relevance

1 2 3 4 5 ...

Search filters:

By Publication

  • Media Week Remove publication filter

Click remove filters icon to remove filters

Clear this search

Add Search Filters:

By Date

By Channel

By Media

Kraft ups offer for Cadbury as Nestlé pulls out of bidding

LONDON - Kraft Foods is upping its hostile attempt to acquire Cadbury, as rival Nestlé pulls out...is an alternative to receiving Kraft shares. The US food giant had previously offered 300p and 0.26 Kraft share ... , Kraft said: "Kraft Foods is doing this because of the desire expressed by some Cadbury security holders to have a greater proportion of the offer in cash, and because Kraft Foods shareholders have expressed a ...

In Brief

Swansea FM, Touchpoints, Celebrit Big Brother, Kraft Foods, IPC Southbank, Mixmag, Sub TV, Football...for selling ads in banners, buttons and skyscrapers, as well as larger sponsorship opportunities. Kraft Foods reviews digital media account Kraft Foods is reviewing its digital media planning and buying ...

Angry reaction to junk food ad ban

Proposals by the European Union to ban advertising of food to children in order to halt rising...of Advertisers and Paul Carothers of Kraft Foods. By Kevin May ...

Food brands sign ITV sponsorships

McCain Foods has signed its first TV sponsorship deal with ITV1 series Saturday Cooks and its new...Christophe Novelli and Gino d'Acampo. The sponsorship deal was negotiated by Drum. Meanwhile, Kraft ...

Junk food debate is wearing a bit thin

Moving around the ad industry, from annual Isba conference to junk food debates, I’m struck by how...'s, the 10 million bags of fruit sold a year here, while PepsiCo, Kraft et al have won publicity by restricting advertising to children. The beguiling beauty of a food debate focused on battling obesity ... food. Ofcom's findings last year, that advertising played only a small part, continue to soothe ...

Time for a balanced view of food debate

headlines. And let’s face it, Food Standards Agency chairman Sir John Krebs is one of the best communicators ... -Cola, Kraft and Pepsico, for all their power, are at a natural disadvantage. They suffer from a “lack ... they are trying to do. Fast-food operators are far from angels. But they are easy to demonise. Yes, McDonald ...

Cordiant buys US marketing group

, Vodafone AirTouch, Kraft Foods Inc and IBM. Cordiant chief executive Michael Bungey said: "Lighthouse ...

Government moves closer to ban on junk food ads for kids

that if it doesn’t regulate junk food television ads aimed at children, the Government could move to an outright...The industry has reacted strongly to the suggestion of a ban of any sort aimed at snack food ... watch. Such a ban could include either a total ban on advertising unhealthy food to children until a 9 ... industry millions in lost revenue each year. Jeremy Preston, director of the food advertising unit ...

Off the fence - Are you convinced by broadcasters' PVR research to date?

, Ireland and Nordic Kraft Foods - I believe the threat of PVRs has been exaggerated, so I would welcome any ...

Food for thought

For a profession that sits at the heart ofall good media planning and buying, research specialists could be forgiven for feeling a little unloved at times, as Caitlin Fitzsimmons found out at Media Week’s latest industry round table

1 2 3 4 5 ...
 

Additional Information

Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.