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the catastrophic consequences of messy food in a new campaign for Ariel detergent....Running in China, the executions use dramatic imagery of food splashing its contents at unsuspecting victims. ...
SAO PAOLO: Golin/Harris International's Brazilian affiliate, Publicom Assessoria de Comunicao, has won Kraft Foods Brazil, the local division of food giant Kraft Food's International. Kraft Foods Brazil has more than 8,000 employees and 12 factories. The firm's headquarters is in Curitiba ...
Carter, head of digital, Kraft Foods Europe: Carter oversees the online marketing activities of Cadbury ... the value of social media at Kraft, pushing it up the agenda at a brand owner that has traditionally ...
LONDON - Kraft Foods is talking to agencies about plans to build a global customer relationship...talks with several London-based network agencies. Kraft is looking at how to build loyalty ... and understand their behaviour. In the UK, Kraft has already signalled its intention to make better use ... is expected soon. Kraft recently unveiled three dark chocolate Côte d'Or variants in France. It also ...
SINGAPORE - Mindshare has added Cadbury to its media agency-of-record duties for Kraft Foods.... The review, which was called earlier this year, follows Kraft Foods acquisition of Cadbury earlier ... for Kraft Foods to date. Mindshare works with Kraft Foods in Southeast Asia, and Cadbury had used a ... relationship with Kraft Foods in these markets." "As integration continues with Cadbury, we wanted to align ...
Kraft Foods has awarded Lexington Communications its UK public affairs account as it prepares...triumphant from a three-way pitch to land a 12-month contract. Kraft had not previously retained a PA adviser in the UK. Kraft Foods UK head of corporate affairs Jonathan Horrell confirmed Lexington's appointment ... food industry trailblazer in slashing the salt content across its product portfolio. But it wants ...
on Kraft Foods' £7 million Kenco account....Kraft Foods invited the two agencies to put forward ideas for the coffee brand account after JWT submitted two ideas, which went on to the research stage. An industry source said Kraft Foods put ... formal review of the whole Kenco business. JWT also holds Kraft Foods Philadelphia and Dairylea ...
Daryl Fielding, vice president, marketing, Kraft Foods Europe, is driving a cultural shift...confectioner Kraft. Bowls of bitesize chocolates scattered around your office might be too much for some, but Fielding, the vice-president marketing at Kraft Foods Europe, indulges her love of chocolate as she pleases ... that there is no such things as unhealthy foods, just unhealthy diets , her sweet tooth doesn t seem to be having any adverse ...
Kraft Jacobs Suchard, the European arm of Kraft Foods International, has rejigged its senior...Kraft Jacobs Suchard, the European arm of Kraft Foods International, has rejigged its senior marketing personnel to improve pan-European brand building. Three managers, Phillippe Vander Putten, Doug Burns and Thibaud de Saint-Quentin, will become vice-presidents of strategy and business ...
Countrywide Porter Novelli has retained the trade PR brief for Kraft Foods, following a repitch...Countrywide Porter Novelli has retained the trade PR brief for Kraft Foods, following a repitch. The account, worth pounds 150,000, covers Terry s All Gold, Terry s Chocolate Orange, Toblerone, cheese snack brands Dairylea and Philadelphia, as well as coffee brands Maxwell House and Kenco. Lexis and Ogilvy also ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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