26 Apr 2012
| by John Owens
Kraft Foods has called on a former Fishburn Hedges director to fill the role of UK head of comms...to Kraft-owned Cadbury s role in the sponsorship of the Olympics, and the change in name of Kraft ...
09 Aug 2011
| by Rachel Barnes
Daryl Fielding, vice president, marketing, Kraft Foods Europe, is driving a cultural shift...confectioner Kraft.
Bowls of bitesize chocolates scattered around your office might be too much for some, but Fielding, the vice-president marketing at Kraft Foods Europe, indulges her love of chocolate as she pleases ...
that there is no such things as unhealthy foods, just unhealthy diets , her sweet tooth doesn t seem to be having any adverse ...
12 Jan 2010
| by John Reynolds
from Kraft Foods as it looks to repel the bid by telling investors its full-year dividend growth...response to the renewed cash-and-share offer form Kraft, which values the company at 10.8bn ($17.4bn ...
. The response follows the news last week that Kraft was renewing its offer for the maker of Dairy Milk, upping the cash component of its offer. Kraft also agreed to sell its North American business to the Swiss group ...
04 Nov 2009
| by Noel Bussey
Normal 0 0 1 37 214 1 1 262 11.773 0 0 0 Kraft Foods saw its shares lose ground in after-hours trading on Tuesday, as its third-quarter results failed to deliver a boost that could increase the attractiveness of its cash-and-shares offer for Cadbury, the UK ...
14 Oct 2010
| by John Reynolds
Kraft, the US food giant, has lost two more Cadbury executives following its £11.6bn takeover...Tamara Minick-Scokalo, a former Cadbury executive who currently heads Kraft s European chocolate ...
with Kraft for some 17 years, encompassing roles in sales, marketing, and general management.
Satamian has held roles in marketing and sales with Kraft over the past six years.
Minick-Scokalo, a former ...
08 Aug 2011
| by Rachel Barnes
Kraft has defended its Cadbury 'Spots v Stripes' campaign, claiming it has helped the brand hit a..., Daryl Fielding, vice-president, marketing for Kraft Foods Europe, said consumers now "absolutely love it ...
.
While TV and point-of-sale were once the focus of marketing, Kraft's "big ideas" now take shape in a ...
is much different now and we have to ask where we put our money."
As a result, Kraft is now testing a ...
24 Mar 2012
| by Gemma Charles
The big four supermarkets and a raft of major food companies have signed up to the Department...-Cola GB, Kerry Foods, Kraft, Mars, Nestle, PepsiCo, Premier Foods, Unilever, Beefeater (Whitbread ...
will be an easy to read and understand labelling system
Premier Foods , manufacturer of brands including Hovis ...
commitment from the food industry. But it is a great step in the right direction and will help million of us ...
11 May 2010
| by Anne Cassidy
LONDON - Kraft has consolidated its $120m US media-buying duties for its Cadbury brands..., as the confectionery and food giant looks to achieve savings. Kraft took over Cadbury in an 11.4bn deal in February. ...
Kraft incumbent) and Cadbury's media agency, PHD, battle it out for Kraft s consolidated UK 50m media-planning and buying account across its Cadbury and Kraft brands in a closed pitch, as revealed by Campaign last week ...
06 May 2009
| by Caroline Lovell
-tax profits to 5 million ( 4.43 million). Source: The Times Kraft has seen sales of its macaroni cheese ...
food. It also saw an increase in ready-to-eat frozen DiGiorno and Jack s pizzas, powdered drinks ...
01 Oct 2009
| by Noel Bussey
1 30 175 1 1 214 11.773 0 0 0 Kraft is under pressure to make a formal takeover bid for Cadbury after the UK's Takeover Panel gave the US food group less than six weeks ...
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