FACE 'Bill Bailey' by Grey London
26 Jan 2011
Farming and Countryside Education (FACE), the charity providing food, farming and countryside
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DEFRA 'muck in4life' by M&C Saatchi
20 Jul 2009
M&C's latest campaign for the Department for Environment, Food and Rural affairs attempts
British Heart Foundation 'yoobot' by Grey London
24 Sep 2009
But this time, users can create a YooNot, the evil alter-ego of YooBot, that encourages them to eat junk food and be lazy. Create your own Yoobot at a dedicated website from the 28th September. ...
Action Against Hunger 'love food, give food' by Dare
27 Jun 2011
Dare has created a new brand – ‘Love Food, Give Food’ – for charity Action Against Hunger, which...Food, Give Food website , Action Against Hunger will provide hosts with a Dinner Party Pack ... Mazzei. A second campaign, Eat Out , appeals to restaurants, pubs and cafes to add the Love Food, Give Food logo to their menus and encourages diners to eat at over 500 participating restaurants, including ...
National Trust 'MyFarm' by Dare
11 May 2011
The 60 second ad aims to drive traffic to the MyFarm website, www.my-farm.org.uk. MyFarm experiment aims to connect people with how food is produced. For a 30 annual subscription, people take control of a farm on the Wimpole Estate in Cambridgeshire by voting on issues to do with the everyday ...
TV Licensing 'busy' by AMV BBDO
20 May 2011
Featuring the strapline 'Whatever's easiest for you', the campaign started this weekend with a TV ad called 'Busy'. The ad features a multi-tasking mum who mistakenly serves up the wrong food to her hungry baby and the family dog, highlighting the ease and speed of online payment for those with busy ...
Food Standards Agency 'full of it' by MWO
05 Oct 2009
The 3million salt awareness campaign, which has angered a number of food manufacturers, aims to reduce the publics daily consumption of salt to 6g by next year. ...
Kraft to expand Health4Schools community care scheme
22 Feb 2006 | by by Staff
LONDON - Kraft Foods is to expand its 'Health4Schools' initiative to 100 schools by 2007....Kraft, which owns the Dairylea brand, was one of five major food companies that pledged to put labels ... The scheme, launched by Kraft in 24 Gloucestershire schools in September 2004, sees the company ... . These range from breakfast clubs to vegetable-growing. 'Health4Schools' is part of Kraft's global community ...
Kraft plans to take healthy eating message to schools
26 Oct 2004 | by Rachel Barnes,
LONDON - Kraft Foods is stepping up its efforts in the fight against obesity with a pilot project...for schools announced in September. The initiative will see Kraft, owner of Dairylea, teaching pupils about the origins and preparation of food and nutrition management. A spokeswoman told Marketing ... 're not the sole cause [of obesity], so we can't be the sole solution," she said. "But as a responsible food ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
