FSA 'Family Supercooks idents' by RKCR/Y&R
27 Oct 2009
The ads will run before new show Family Supercooks , produced in association with the FSA on the Good Food Channel. ...
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British Heart Foundation 'yoobot' by Grey London
24 Sep 2009
But this time, users can create a YooNot, the evil alter-ego of YooBot, that encourages them to eat junk food and be lazy. Create your own Yoobot at a dedicated website from the 28th September. ...
FT 'smart but casual' by DDB London
29 Sep 2010
on food and lifestyle websites and Facebook activity. Digital outdoor ads will run on the London ...
UKTV in Kraft Foods deal
02 Sep 2009 | by Tristan O'Carroll
LONDON - UKTV has secured a six-figure deal with Kraft Foods through which its cheese brand...brand manager, Philadelphia, Kraft Foods. In addition, the partnership incorporates a competition ... 's Good Food channel daily at 9pm from 12 October. The ad-funded deal was brokered by UKTV head ... ; four e-newsletters to Good Food subscribers; plus online advertising. Good Food will receive ...
Blue Rubicon to handle corporate affairs and lobbying for Kraft Foods
23 Sep 2010 | by James Cowling
Kraft Foods has turned to Blue Rubicon for corporate reputation advice, as the dust settles on its..., Kraft Foods said: 'Everyone knows Kenco, Philadelphia, Terry's Chocolate Orange, Dairylea and Oreo, but fewer people know the real Kraft Foods, even though we have been in the UK for 85 years. It's a good ... The US food giant has briefed the agency to assist with lobbying and corporate affairs in the UK ...
Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer
08 Mar 2012 | by Kim Benjamin
Carter, head of digital, Kraft Foods Europe: Carter oversees the online marketing activities of Cadbury ... the value of social media at Kraft, pushing it up the agenda at a brand owner that has traditionally ...
Kraft sounds out global DM networks
27 Jan 2006 | by by Claire Billings
LONDON - Kraft Foods is talking to agencies about plans to build a global customer relationship...talks with several London-based network agencies. Kraft is looking at how to build loyalty ... and understand their behaviour. In the UK, Kraft has already signalled its intention to make better use ... is expected soon. Kraft recently unveiled three dark chocolate Côte d'Or variants in France. It also ...
Kraft launches Cadbury Screme Egg ads
18 Oct 2011 | by Maisie McCabe
Kraft Foods has launched an outdoor campaign to support the limited edition Halloween...and Glasgow. Amy Beresford, brand executive, Halloween and events, Kraft Foods, said: "Out-of-home offers ...
Kraft ups offer for Cadbury as Nestlé pulls out of bidding
05 Jan 2010 | by John Reynolds
LONDON - Kraft Foods is upping its hostile attempt to acquire Cadbury, as rival Nestlé pulls out...is an alternative to receiving Kraft shares. The US food giant had previously offered 300p and 0.26 Kraft share ... , Kraft said: "Kraft Foods is doing this because of the desire expressed by some Cadbury security holders to have a greater proportion of the offer in cash, and because Kraft Foods shareholders have expressed a ...
Jaguar calls £40m global pitch
12 Nov 2004 | by Rachel Gardner
The review is further bad news for Y R, following the $300m Burger King and Kraft Foods losses....the Kraft Foods roster following a global review. The network was already reeling from Burger King ... former president of Kraft's beverages and desserts division. The Jaguar rethink comes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
