Lord Mandelson to advise APP after accusations of illegal logging
11 May 2012 | by Sara Luker
details that at least 67 companies, including Tesco and Kraft Foods, have boycotted APP since 2004. ...
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Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
The big four supermarkets and a raft of major food companies have signed up to the Department...-Cola GB, Kerry Foods, Kraft, Mars, Nestle, PepsiCo, Premier Foods, Unilever, Beefeater (Whitbread ... will be an easy to read and understand labelling system Premier Foods , manufacturer of brands including Hovis ... commitment from the food industry. But it is a great step in the right direction and will help million of us ...
As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum
23 Mar 2012
FIELDING, VICE-PRESIDENT, MARKETING, EUROPE, KRAFT FOODS The qualities that make a great chief ... if they want the top job, they need to dial up their commercial focus. At Kraft in Europe, the ideal path ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix....of British brands, we should remember that Bright Food is buying Weetabix from Lion Capital in Texas ... , will give Bright Food access to extensive brand-building, technical and product-development capability ... GOLDSTONE, FORMER GROUP MARKETING DIRECTOR, PREMIER FOODS The elements of the marketing strategy ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
management, moved centre stage. Today, for example, Kraft's European operations are organised around a ... , suggests Daryl Fielding, outgoing vice-president of marketing at Kraft. In the military, she observes, most ... .' To get by, they need the support of much smarter IT systems. Kraft, for example, has developed a ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
between some food companies and tobacco giants, ISBA slammed its findings and timing, coming little more ... -president of the organisation, said relying on the food industry to police its own calories and health advice was "inherently ... of obesity. "We actually agree with doctors, and almost everyone else from food business to mums ...
British Poultry Council calls in Hanover for public affairs brief
02 Mar 2012 | by Matt Cartmell
of the poultry industry s value as an essential part of UK agriculture and food production. BPC chairman John ... of the industry s valuable contribution to the UK economy, environmental protection, workforce skills and food ...
Can a brand gain from adopting a rival's disused marketing idea? The Marketing Society Forum
18 Apr 2012
that imply food is high quality at low prices - the essence of any supermarket proposition. Morrisons has ... real point of difference. Registering 'Making good food cost less' doesn't mean it will be used ...
EEF poaches Sally Sykes from Health & Safety Executive
23 Mar 2012 | by Matt Cartmell
and biomedical engineering, to food and drink production. She has held senior positions with AstraZeneca and J ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
