Heineken appoints Indicia to improve consumer engagement
18 Feb 2011 | by Daniel Farey-Jones
. The brewer's line-up includes Foster's, Strongbow, Bulmers, John Smith's and Kronenbourg. Andy Mitchell ...
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Power 100: 100 to 50
17 May 2011 | by Nicola Clark
's, Kronenbourg and San Miguel brands. The group marketing director believes that 'big ideas' drive marketing ...
CREATIVE STRATEGY: Kronenbourg ads make most of fresh positioning
04 Nov 2010 | by Simon Kershaw
Kronenbourg, an idea, white space, and Lemmy. What more could you ask for?...few years ago, Kronenbourg 1664 (or "Kronie" as we called it in our Charlotte Street watering hole ... , check out the current campaign for Kronenbourg 1664. First, there s an idea. (Shocking, I know ... by calls, emails and txts, dawn to dusk to dead of night. Kronenbourg neatly positions itself ...
Scottish & Newcastle hunts DM shop
27 Feb 2009 | by Matt Williams
. These include EHS Brann Cirencester, which works on the Foster's Lager range; Story, which handles Kronenbourg ...
Direct: Kronenbourg set for 'food' activity
19 Sep 2007
Scottish & Newcastle is running a national direct mail and online campaign to position Kronenbourg
Foster's won by EHS Brann Cirencester
03 Aug 2007 | by Staff
s other Scottish Newcastle brands, which include Kronenbourg 1664 and San Miguel. The expected move ...
S&N appoints EuroDirect to develop marketing database
26 Jun 2007 | by Jacquie Bowser
The beer and cider company, which owns brands such as Foster s, Kronenbourg, John Smith s and Strongbow, tasked EuroDirect with developing a single view of consumers and their affinities with key drinks brands. EuroDirect will develop a central marketing database to combine the consumer data currently held ...
S&N hands Kronenbourg CRM task to Story
30 May 2007 | by Ed Kemp
management campaign for its Kronenbourg lager....for the beer brand, whose range comprises Kronenbourg 1664, Premier Cru and Blanc. Story was hired following a ... about 850,000 customers last year, and a Taste Tour . The brewer acquired the Kronenbourg brand from ... Kronenbourg. They use the strapline Sit. Savour. 1664 . ...
Scottish & Newcastle plans national field marketing push
17 May 2006 | by by Daniel Farey-Jones
will run through the summer, encouraging trial of Fosters, John Smiths, Strongbow, Kronenbourg 1664, Kronenbourg Blanc and Strongbow Sirrus. It will go by the same name as last year -- "The Biggest Round ...
Harrison Troughton Wunderman scoops £5m Foster's CRM brief
13 Jan 2006 | by by Claire Billings
HTW, which already works on the S N brands San Miguel, Kronenbourg and Baltika, won the business in a pitch against Lida, Poulter Partners and Juice. The agency will develop a multichannel ... , said: "We do cinema and TV for San Miguel, sales promotion for Kronenbourg, strategy for Baltika ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
