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Heineken appoints Publicasity for trade press brief

The company, which sells the Heineken, Foster s, Kronenbourg, Strongbow, Bulmers and John Smith s brands, appointed Publicasity after a pitch process. In particular, Publicasity will be responsible for amplifying Heineken s recently launched Star Retailer programme which offers off-trade retailers simple ...

Kronenbourg hands £5m creative account to Ogilvy & Mather

The Heineken-owned beer brand Kronenbourg 1664 has appointed Ogilvy & Mather to its £5 million UK..., without a pitch. BBH created the "slow the pace" positioning for Kronenbourg that featured Mot rhead ...

Pitch Update

on the Kronenbourg 1664 advertising review could be announced by Friday. CHI Partners, JWT London, Ogilvy Mather ...

Pitch Update

, Now and Rainey Kelly Campbell Roalfe/Y R. The intermediary is also handling the Kronenbourg 1664 pitch ...

Pitch update

The Heineken-owned beer brand Kronenbourg 1664 is moving swiftly with its advertising review, which

Kronenbourg 1664 calls ad review

Heineken-owned beer brand Kronenbourg 1664 is reviewing its UK ad account out of Bartle Bogle...was appointed to the Kronenbourg account in July 2010 when it was moved out of M C Saatchi without a pitch ... . In June last year Sarah Warby, who was responsible for Kronenbourg as marketing director of Heineken, left the brewer . M C Saatchi had held the Kronenbourg account since 2001. A Heineken ...

BBH lands global Sol creative business

it already handles Kronenbourg. UK advertising for Sol has previously been handled by various agencies ...

Ford, Lexus, American Express and Kronenbourg support Virgin's Project

for the iPad, with advertising from Ford, Lexus, American Express and Kronenbourg....The magazine launched yesterday (30 November), four months after Marketing first revealed Virgin's plan to publish a consumer magazine . Advertisers include Ford UK, Lexus, American Express, Panasonic, Ford Canada and Kronenbourg. The launch is supported by a marketing campaign, created ...

BBH wins Kronenbourg ad brief

Kronenbourg 1664 has appointed Bartle Bogle Hegarty to its UK ad account without a pitch, having...positioning in the UK. BBH, which already handles the advertising for Kronenbourg's parent company Heineken, will create an October push across TV and national press ads promoting Kronenbourg as an at-home drink ... . In the 12 months to October 2009 Kronenbourg witnessed a decline of 8.8 per cent in sales to 103 million ...

Kronenbourg defends premium position with autumn ad drive

Kronenbourg 1664 is readying a multimillion-pound marketing assault to assert its premium...Saatchi since 2001. The October push will comprise TV and national press ads promoting Kronenbourg ... was handled by G2 UK. In the 12 months to October 2009 Kronenbourg witnessed a decline of 8.8% in sales ... in the on-trade. Earlier this month, Kronenbourg's owner, Heineken UK, rolled out a campaign for Foster ...

 

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