07 Oct 2010
| by Maisie McCabe
The Pool, a research initiative that started in the US backed by the likes of Hulu and CBS Interactive, will also be supported in the UK by the Starcom MediaVest Group and ZenithOptimedia clients Kronenbourg, Aviva, RAC and Research in Motion.
After extensive consumer research of both long- and short ...
23 Sep 2008
| by Jane Simms
iconic 'No nonsense' advertising. Brands such as Stella Artois, Kronenbourg 1664 and Grolsch have a ...
-80 -15 8 Kronenbourg 1664 55-60 65-70 -20 9 John Smith's 55-60 45-50 21 10 ...