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Kronenbourg 1664 'Baggy Trousers' by BBH

01 Jun 2011

Kronenbourg 1664 is launching an ad campaign featuring British pop band Madness.

Public View - What did consumers think of the latest Kronenbourg ad?

04 Nov 2010

The public was divided by the latest Kronenbourg ad, some enjoying the cinematic feel and others

Kronenbourg 'slow the pace' by BBH

25 Oct 2010

Kronenbourg 1664 has launched a new TV ad by BBH featuring Motorhead.

Kronenbourg 'seat search' by M&C Saatchi

26 Feb 2009

A Kronenbourg lover struggles to find somewhere to enjoy his favourite lager in the latest campaign for the brand by M C Saatchi. In the 40-second spot, the man buys a pint of 1664 in the pub, only to walk back to his friends and lose the last chair round the table. He then wanders to an armchair left ...

Kronenbourg hands £5m creative account to Ogilvy & Mather

03 May 2012 | by Sara Kimberley

The Heineken-owned beer brand Kronenbourg 1664 has appointed Ogilvy & Mather to its £5 million UK..., without a pitch. BBH created the "slow the pace" positioning for Kronenbourg that featured Mot rhead ...

Kronenbourg 1664 calls ad review

05 Mar 2012 | by Daniel Farey-Jones

Heineken-owned beer brand Kronenbourg 1664 is reviewing its UK ad account out of Bartle Bogle...was appointed to the Kronenbourg account in July 2010 when it was moved out of M C Saatchi without a pitch ... . In June last year Sarah Warby, who was responsible for Kronenbourg as marketing director of Heineken, left the brewer . M C Saatchi had held the Kronenbourg account since 2001. A Heineken ...

Ford, Lexus, American Express and Kronenbourg support Virgin's Project

01 Dec 2010 | by John Reynolds

for the iPad, with advertising from Ford, Lexus, American Express and Kronenbourg....The magazine launched yesterday (30 November), four months after Marketing first revealed Virgin's plan to publish a consumer magazine . Advertisers include Ford UK, Lexus, American Express, Panasonic, Ford Canada and Kronenbourg. The launch is supported by a marketing campaign, created ...

CREATIVE STRATEGY: Kronenbourg ads make most of fresh positioning

04 Nov 2010 | by Simon Kershaw

Kronenbourg, an idea, white space, and Lemmy. What more could you ask for?...few years ago, Kronenbourg 1664 (or "Kronie" as we called it in our Charlotte Street watering hole ... , check out the current campaign for Kronenbourg 1664. First, there s an idea. (Shocking, I know ... by calls, emails and txts, dawn to dusk to dead of night. Kronenbourg neatly positions itself ...

Kronenbourg 1664 slows down Motörhead

22 Oct 2010 | by Sara Kimberley

Kronenbourg 1664 will launch its first TV ad by BBH on Sunday, featuring iconic band Motörhead...The ad, 'Slow the Pace', aims to show how Kronenbourg's 1664 lager deserves to be savoured slowly ... to life the idea that Kronenbourg is a beer to be appreciated slowly by commissioning original artists ... of Spades'". BBH won the Kronenbourg 1664 account in July without a pitch . The account was previously ...

Kronenbourg looks to home

27 Jul 2010 | by Kim Benjamin

Kronenbourg's recent appointment of Bartle Bogle Hegarty to its UK ad account is a clear signal ... predominantly silver background, and the introduction of the 'Dynamo Systeme', an in-can widget that Kronenbourg ... and retailers. Lucas Bergmans, Kronenbourg's senior brand manager, says that the biggest challenge the brand ...

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