Heineken appoints Indicia to improve consumer engagement
18 Feb 2011 | by Daniel Farey-Jones
. The brewer's line-up includes Foster's, Strongbow, Bulmers, John Smith's and Kronenbourg. Andy Mitchell ...
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Appointment to view: the best beer ads of all time?
04 Aug 2011 | by Sarah Johnson
of most popular beer ads ever made, including Heineken, Guinness, Budweiser, Carlsberg, Kronenbourg, Coors...,250 views Kronenbourg 1664 'baggy trousers' 26,603 shares / 240,188 views ...
CREATIVE STRATEGY: Kronenbourg ads make most of fresh positioning
04 Nov 2010 | by Simon Kershaw
Kronenbourg, an idea, white space, and Lemmy. What more could you ask for?...few years ago, Kronenbourg 1664 (or "Kronie" as we called it in our Charlotte Street watering hole ... , check out the current campaign for Kronenbourg 1664. First, there s an idea. (Shocking, I know ... by calls, emails and txts, dawn to dusk to dead of night. Kronenbourg neatly positions itself ...
UK drinkers return to bitter but on-trade beer sales plummet
12 Nov 2009 | by James Quilter
Kronenbourg 1664 8.Beck s 9.John Smith s Extra Smooth 10.Tennent s 11.Guinness Draught 12.Stella Artois 4% 13 ...
S&N agrees £7.8bn takeover deal
25 Jan 2008 | by Staff
the John Smith s account and M C Saatchi has Foster s and Kronenbourg. Starcom holds the UK media ...
Heineken set to take Scottish & Newcastle UK brands
18 Jan 2008 | by Daniel Farey-Jones
; and Foster s and Kronenbourg are with M C Saatchi. It is not clear which of Heineken or Carlsberg will take Kronenbourg. Starcom holds the UK media planning and buying account for S N and MindShare the global ...
Budweiser owner could help S&N stay independent
14 Jan 2008 | by Daniel Farey-Jones
Long-rumoured to be a takeover target for a larger rival, S N has already turned down three approaches from Carlsberg and Heineken, the first at 720p per share and the last at 780p. S N owns several UK beer brands such as Kronenbourg 1664, John Smith s and Foster s, but the pivot of the takeover ...
Carlsberg and Heineken link up for Scottish & Newcastle bid
17 Oct 2007 | by Nikki Sandison
in the brewer. S N s brands include Foster s, Newcastle Brown Ale and Kronenbourg. ...
S&N appoints EuroDirect to develop marketing database
26 Jun 2007 | by Jacquie Bowser
The beer and cider company, which owns brands such as Foster s, Kronenbourg, John Smith s and Strongbow, tasked EuroDirect with developing a single view of consumers and their affinities with key drinks brands. EuroDirect will develop a central marketing database to combine the consumer data currently held ...
Scottish & Newcastle plans national field marketing push
17 May 2006 | by by Daniel Farey-Jones
will run through the summer, encouraging trial of Fosters, John Smiths, Strongbow, Kronenbourg 1664, Kronenbourg Blanc and Strongbow Sirrus. It will go by the same name as last year -- "The Biggest Round ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
