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Kronenbourg 1664 'Baggy Trousers' by BBH

Kronenbourg 1664 is launching an ad campaign featuring British pop band Madness.

Public View - What did consumers think of the latest Kronenbourg ad?

The public was divided by the latest Kronenbourg ad, some enjoying the cinematic feel and others

Kronenbourg 'slow the pace' by BBH

Kronenbourg 1664 has launched a new TV ad by BBH featuring Motorhead.

Kronenbourg 'seat search' by M&C Saatchi

A Kronenbourg lover struggles to find somewhere to enjoy his favourite lager in the latest campaign for the brand by M C Saatchi. In the 40-second spot, the man buys a pint of 1664 in the pub, only to walk back to his friends and lose the last chair round the table. He then wanders to an armchair left ...

Private View: Jon Williams and Paul Rees

Grey's Jon Williams and Q editor Paul Rees assess ads for Kronenbourg 1664, Credit Suisse, Kaiser.... And make money for the band and their fans. Kronenbourg 1664 moves its "slow the pace" campaign along ... . I'm sure Kronenbourg will be in Cannes next year, but it will be in a plastic glass. Credit ... not be a word applicable to the veteran British pop treasures Madness these days, or to Kronenbourg 1664 ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.