OFT clears $52bn Anheuser-Busch acquisition by InBev
18 Nov 2008 | by Ed Kemp
attract sales by switching to competing premium lagers such as Kronenbourg 1664, Carlsberg Export ...
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S&N backs lagers via in-store trials
27 May 2009 | by Fiona Ramsay
's and Kronenbourg 1664 lager brands....The campaign, created by BEcause, will run in major supermarkets and aims to drive 144,000 consumer trials of the two beers, the cans for which contain special widgets. The two widget systems - Kronenbourg 1664's Dynamo Systeme and Foster's In-can Scuba - are also being backed by high-profile TV, radio ...
Pubs face sobering times
18 Nov 2008 | by Gemma Charles
-trade tactic. Scottish Newcastle's direct and digital campaign for Kronenbourg 1664, for example, positions ...
Brand Health Check: Kronenbourg 1664
04 Nov 2008 | by Joe Thomas
Kronenbourg 1664's UK vintage doesn't extend anyway near as far back as 1664 - in fact ... since 1952, but the monarch is the same and Kronenbourg is still a feature of pubs and bars, under its ... violence. Kronenbourg was subsequently exonerated. Behind the sensationalist headlines, though ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
iconic 'No nonsense' advertising. Brands such as Stella Artois, Kronenbourg 1664 and Grolsch have a ... -80 -15 8 Kronenbourg 1664 55-60 65-70 -20 9 John Smith's 55-60 45-50 21 10 ...
Tim Seager exits Kronenbourg
27 Aug 2008 | by Staff
executive of brewer Brasseries Kronenbourg following a management shake-up.
Tim Seager leaves Scottish & Newcastle UK for France
11 Dec 2007 | by Gemma Charles
to head up the brewer's Brasseries Kronenbourg.
Sector Insight: Lager - Premium pays discount price
03 Oct 2007 | by Jane Bainbridge
, shoppers are now as likely to find Kronenbourg involved in supermarket offers as they are Carling ... -strength drink with an ABV of 2%. Scottish and Newcastle's key lager brands are Foster's and Kronenbourg ... Kronenbourg 1664 508 4.6 505 4.6 1 6 Budweiser 502 4.6 508 ...
Direct: Kronenbourg set for 'food' activity
19 Sep 2007
Scottish & Newcastle is running a national direct mail and online campaign to position Kronenbourg
Kronenbourg set for 'food' activity
18 Sep 2007 | by Ed Kemp
Kronenbourg 1664 as a lager to be enjoyed with food.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
