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When brewer Heineken reported its interim results in August, the group's eponymous brand was singled out for praise. Chairman Jean-Francois van Boxmeer said it had outperformed the company's broader portfolio, which includes Foster's, Strongbow and Kronenbourg, as well as the overall beer market ...
The Pool, a research initiative that started in the US backed by the likes of Hulu and CBS Interactive, will also be supported in the UK by the Starcom MediaVest Group and ZenithOptimedia clients Kronenbourg, Aviva, RAC and Research in Motion. After extensive consumer research of both long- and short ...
. Be it by playing upon brand heritage (eg Kronenbourg), a unique serving ritual (Guinness) or even a specific brand ...
Kronenbourg's recent appointment of Bartle Bogle Hegarty to its UK ad account is a clear signal ... predominantly silver background, and the introduction of the 'Dynamo Systeme', an in-can widget that Kronenbourg ... and retailers. Lucas Bergmans, Kronenbourg's senior brand manager, says that the biggest challenge the brand ...
Kronenbourg 1664 has appointed Bartle Bogle Hegarty to its UK ad account without a pitch, having...positioning in the UK. BBH, which already handles the advertising for Kronenbourg's parent company Heineken, will create an October push across TV and national press ads promoting Kronenbourg as an at-home drink ... . In the 12 months to October 2009 Kronenbourg witnessed a decline of 8.8 per cent in sales to 103 million ...
Kronenbourg 1664 is readying a multimillion-pound marketing assault to assert its premium...Saatchi since 2001. The October push will comprise TV and national press ads promoting Kronenbourg ... was handled by G2 UK. In the 12 months to October 2009 Kronenbourg witnessed a decline of 8.8% in sales ... in the on-trade. Earlier this month, Kronenbourg's owner, Heineken UK, rolled out a campaign for Foster ...
on the Kronenbourg account. In its 14-year relationship, the agency has been notable for creating a number of well ...
's, Kronenbourg 1664, Strongbow and Bulmers in the run-up to the Fifa 2010 World Cup. Created by Steam UK ...
/ Stalkbook Guardian / Grauniad Heineken / Heinie Jack Daniels / JD Kronenbourg / a pint of numbers ...
Kronenbourg 1664 8.Beck s 9.John Smith s Extra Smooth 10.Tennent s 11.Guinness Draught 12.Stella Artois 4% 13 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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