Power 100: 100 to 50
17 May 2011 | by Nicola Clark
's, Kronenbourg and San Miguel brands. The group marketing director believes that 'big ideas' drive marketing ...
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Saatchi & Saatchi, W+K, BBH, Dare and AMV lead UK hope in Film Lions shortlist
24 Jun 2011 | by Anne Cassidy
for its Kronenbourg "slow the pace" and Axe "axe angels" work. AMV BBDO is shortlisted for Heinz "happy ...
Heineken plots its 'biggest promotion' to date
15 Jan 2010 | by Joe Thomas
's, Kronenbourg 1664, Strongbow and Bulmers in the run-up to the Fifa 2010 World Cup. Created by Steam UK ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
iconic 'No nonsense' advertising. Brands such as Stella Artois, Kronenbourg 1664 and Grolsch have a ... -80 -15 8 Kronenbourg 1664 55-60 65-70 -20 9 John Smith's 55-60 45-50 21 10 ...
The Work: New campaigns - UK
13 Jun 2008
KRONENBOURG - KRONENBOURG 1664 WITH DYNAMO SYSTEME CREDITS Project: Kronenbourg 1664 with Dynamo Systeme Client: Sanjay Patel, marketing manager, Scottish Newcastle Brief: Introduce consumers to the new Kronenbourg 1664 with Dynamo Systeme - the lager with smaller bubbles for a smoother taste ...
The Work: Private view
22 Sep 2006
director: Andy Bird Exposure: Outdoor, press, online 6. KRONENBOURG 1664 Project: Seat search Client: Sharon Anette, marketing manager, premium lagers, Scottish Newcastle Brief: Reposition Kronenbourg ...
The Work: Private View
09 Jun 2006
, but what do I know? Kronenbourg Blanc (6) is "a white beer with a subtle hint of citrus". I do not want ... from those little white cubes at the bottom of the latrines. I am sure Kronenbourg has done its ... and furry dice. The Kronenbourg Blanc (6) ads are clean and simple. The lemon squeezer execution ...
Stop Press
02 Sep 1999 | by IAN DARBY
-based Evans Hunt Scott. Scottish Courage has swapped marketing managers on leading brands Kronenbourg 1664, and Beck s and Coors. Graham Fewkes, formerly in charge of Kronenbourg, has taken control ...
MARKETING MIX: That was the week that was
26 Aug 1999
15 years ago: Courage drops Kronenbourg, the draught premium lager, and replaces it with its...15 years ago: Courage drops Kronenbourg, the draught premium lager, and replaces it with its stronger, pricier cousin, Kronenbourg 1664; Boots is revealed to be remodelling its 265 record departments as part of an ongoing programme aimed at reducing reliance on chemist-related goods; Thomas ...
Briefs
24 Jun 1999 | by BEN ROSIER
. Kronenbourg 1664 is launching L Esprit du Sport, a multi-million-pound promotional programme linked ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
