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Ogilvy & Mather chief Hugh Baillie steps down

Baillie leaves the agency after two and a half years. Ogilvy Group UK chairman Paul O'Donnell will take over as the interim chief executive of the London agency until a replacement is found in due course. During his tenure at Ogilvy UK, the agency has won clients such as a Kronenbourg and helped ...

Heineken appoints Publicasity for trade press brief

The company, which sells the Heineken, Foster s, Kronenbourg, Strongbow, Bulmers and John Smith s brands, appointed Publicasity after a pitch process. In particular, Publicasity will be responsible for amplifying Heineken s recently launched Star Retailer programme which offers off-trade retailers simple ...

Kronenbourg hands £5m creative account to Ogilvy & Mather

The Heineken-owned beer brand Kronenbourg 1664 has appointed Ogilvy & Mather to its £5 million UK..., without a pitch. BBH created the "slow the pace" positioning for Kronenbourg that featured Mot rhead ...

Pitch Update

on the Kronenbourg 1664 advertising review could be announced by Friday. CHI Partners, JWT London, Ogilvy Mather ...

Pitch Update

, Now and Rainey Kelly Campbell Roalfe/Y R. The intermediary is also handling the Kronenbourg 1664 pitch ...

Pitch update

The Heineken-owned beer brand Kronenbourg 1664 is moving swiftly with its advertising review, which

Sector Insight: Food retail

Foster s, Strongbow and Kronenbourg. Sainsbury s marketing director role had been vacant as its previous ...

Sector Insight: Beer

performed well, however. Kronenbourg 1664 : Off-trade sales of the Heineken brand dropped ...

The Annual 2011: Top 10 celebrity ads

at the heartstrings as he watches his family prepare for a holiday following his untimely death. 8. Kronenbourg ... 's award-winning "slow the pace" campaign for Kronenbourg, the Madness spot mixed a healthy dose of British ...

Agency of the Year: Bartle Bogle Hegarty

, Barclays and Kronenbourg 1664. BBH appeared on all the best pitchlists in town, and won eight out of its ... for Google, Kronenbourg and Barclays. November Barnardo s "life story" ad launches. Wins Guardian brand ...

 

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