The week
18 May 2012
's and Kronenbourg. Broadbandchoices.co.uk has launched a hunt for a consumer agency. The site formerly used ...
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Ogilvy & Mather chief Hugh Baillie steps down
21 May 2012 | by Sara Kimberley
Baillie leaves the agency after two and a half years. Ogilvy Group UK chairman Paul O'Donnell will take over as the interim chief executive of the London agency until a replacement is found in due course. During his tenure at Ogilvy UK, the agency has won clients such as a Kronenbourg and helped ...
Heineken appoints Publicasity for trade press brief
16 May 2012 | by Matt Cartmell
The company, which sells the Heineken, Foster s, Kronenbourg, Strongbow, Bulmers and John Smith s brands, appointed Publicasity after a pitch process. In particular, Publicasity will be responsible for amplifying Heineken s recently launched Star Retailer programme which offers off-trade retailers simple ...
Kronenbourg hands £5m creative account to Ogilvy & Mather
03 May 2012 | by Sara Kimberley
The Heineken-owned beer brand Kronenbourg 1664 has appointed Ogilvy & Mather to its £5 million UK..., without a pitch. BBH created the "slow the pace" positioning for Kronenbourg that featured Mot rhead ...
Pitch Update
26 Apr 2012
on the Kronenbourg 1664 advertising review could be announced by Friday. CHI Partners, JWT London, Ogilvy Mather ...
Pitch Update
12 Apr 2012
, Now and Rainey Kelly Campbell Roalfe/Y R. The intermediary is also handling the Kronenbourg 1664 pitch ...
Pitch update
22 Mar 2012
The Heineken-owned beer brand Kronenbourg 1664 is moving swiftly with its advertising review, which
Sector Insight: Food retail
14 Mar 2012 | by Jane Bainbridge
Foster s, Strongbow and Kronenbourg. Sainsbury s marketing director role had been vacant as its previous ...
Kronenbourg 1664 calls ad review
05 Mar 2012 | by Daniel Farey-Jones
Heineken-owned beer brand Kronenbourg 1664 is reviewing its UK ad account out of Bartle Bogle...was appointed to the Kronenbourg account in July 2010 when it was moved out of M C Saatchi without a pitch ... . In June last year Sarah Warby, who was responsible for Kronenbourg as marketing director of Heineken, left the brewer . M C Saatchi had held the Kronenbourg account since 2001. A Heineken ...
Sector Insight: Beer
15 Feb 2012 | by Jane Bainbridge
performed well, however. Kronenbourg 1664 : Off-trade sales of the Heineken brand dropped ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
