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Furniture retail and DIY brands switch from price-led to emotive ad strategy

Advent, hired ad agency Krow to make more of its 42-year, British heritage. The resulting ads, which ...

Krow wins pan-European Le Creuset account

Le Creuset, the French cookware brand, has appointed Krow to handle its pan-European advertising...The agency won the business after a competitive pitch, which kicked off in November last year and was overseen by Neil McIntosh, the head of marketing at Le Creuset UK. Krow will be responsible for Le ... 's "adventure equipment" campaign achieved six entries in the D AD Annual . McIntosh said: "Krow stood out ...

Fiat creates 'no congestion charge' campaign

as DEPs, targeting London s commuters. The campaign, which was created by Krow, spans radio, press, TV ...

Reality check: August

4 Fiat Motors Feelin' Good Krow 161 5 Mercedes-Benz Motors One Man ...

Beattie McGuinness Bungay wins Confused.com account

The agency won the business following a shootout against Iris, following a pitch that originally included Krow and McCann Erickson. The pitch was handled by Agency Assessments International. BMB will work on new creative for Confused.com, which has struggled to differentiate itself in a crowded market ...

Sony breaks animated Christmas TV campaign

The print, TV, online and in-store campaign is the first from its agency TBWA since it won the 4m ad account in September after a pitch, run by the AAR, against Fallon, Krow and Iris. The new TV campaign, which breaks today, features a Sony Centre umbrella ad, which will be followed up throughout ...

Adwatch review: Currys

LONDON - Nick Hastings, founding partner of Krow Communications, reviews the Curry's commercial

TBWA\London wins Sony Centre ad account

The agency won the account after a pitch, run by the AAR, against Fallon, Krow and Iris. Iris will remain in charge of retail promotions and sponsorship for the chain. It is understood that TBWA will now work on a Christmas campaign to contrast the chain's quality service with that of other high street ...

Pets at Home calls media buying pitch

The account is currently split between Brilliant Media, which handles local activity, and MediaVest Manchester, which had worked on a national campaign. Pets at Home's relationships with its advertising agency Krow and the communications planning agency Edwards Groom Saunders are unaffected ...

Fiat bounces Grande Punto in latest TV campaign

and Sugababes. The campaign, created by Krow Communications, runs until September and will include a small ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.